I still wonder why he's so much more popular than all the other champions especially considering that he hasn't finished anyone for so long... good looks? charisma?
-has he ever missed a media day?
-has he ever shown up looking overweight?
-has he ever lost his cool and damaged the UFC brand?
-has he ever been cocky and arrogant?
-has he ever been caught drunk driving?
he's the perfect product to push; Jones is way too arogant, Cain is a quiet guy, JDS has trouble with english, Anderson doesn't like to speak english, Diaz misses media days, BJ Penn always looked out of shape and unmotivated, Rampage was involved in a DUI and a women losing her baby, Machida has a style the average fan often boos. Go down the list of UFC fighters, how many of them are as perfect a product to push? Sure he's predictable, but he's predictable at making the UFC a shit ton of money