Why does the UFC love holiday fights?
Does anyone find it odd that the UFC goes out of their way to coincide with holidays? Memorial Day, July 4th, New Year's, even the Super Bowl if you count it. I find successful sports games on Thanksgiving & Christmas days different is that is during the day when there could be downtime between meals etc. But it seems weird to expect everyone will use their holiday get-togethers to go order a UFC pay-per-view or go to a bar at night to see it. What's your take on it?