The UFC brand will reign for another 20 years. It is what it is today solely because of Dana and of course his friends and business partners. Who knows he might retire earlier due to health issues, but in the forseeable future it's doing extremely well considering the state of the economy.
You're going to experience growing pains here and there, but their growth has been steady. It's not dependent on one card, one ppv, one marquee fighter (Chuck,Tito,Randy) or one show any longer. UFC has a market value of $2 - $2.5 billion. Dana's networth is $150 million which is somewhat reflective of his 9% equity share. Lorenzo Fertitta's networth is $1 billion. Frank Fertitta III's networth is $1.3 billion. They've achieved the American Dream status.
One thing has been true since the Great Depression. People may become stingy, but the masses still want to get their minds off reality by
c.) entertainment (at the time speakeasies, burlesque shows, and of course boxing.)
Marcus Aurelius: Tell me again, Maximus, why are we here?
Maximus: For the glory of the Empire, sire.
Baked, not fried... the healthy choice.