1 was all business and you could tell was there to win by destruction even after movies and covers (Ronda).
The other showed up in her cupcake PJs, full of smiles, making a bunch of stuff up at interviews, singing every word to her walk out song to and in the cage. More happy to just be there with eyes on her, happy that she is getting cheers. I said it before they even fought, Tate is goofy. Really goofy. The WMMA division has passed her by a bit.
Could very we'll be the case.
I also wouldn't be surprised if she and the UFC saw how badly she came across on TUF and decided to play up to the fact she's disliked now.
Michael Bisping has sold PPVs for years based on the fact a vast majority of people can't stand him.
But how did the UFC play it up? Perhaps they edited TUF the right way, but then again Ronda was pretty off the wall at all times and they have had problems well before the show. Dana said Ronda was worried/upset with how she came off on TUF.
People just really gravitated to the TUF season. Many women watched that show (drama, reality series, girl personalities) women loved that season. People really didn't like what ROnda did, but many never understood her personality to start with.
But I don't see where the UFC really promoted it that way. They promoted bad blood, which was always there. I never saw them play ROnda up as the heel. It just fell that way. Ronda let the beef spill out, wears her heart on her sleeve, and was brought up that way. Tate cares a bunch how she comes off to people, and obviously tried to play the real nice girl who is getting bullied. People ate it up. But I don't think the UFC went out of their way to promote it like that.
Jon Jones was loved. His own personality started coming to light and people didn't like it. Thus creating a legion of fans and then a legion of haters. Thus making him a star. Sometimes promoting doesn't have to be fabricated. Personalities shine through after a while and people pick sides. Give fans a reason to care, and they will. Hate is stronger than love.