But the comments were for a purpose, not for the sole sake of making the comments.
The comments got him several title fights (along with his fighting ability.)
The comments broke ratings for those fights.
The people he directed them at knew they were for a purpose (except Wanderlei... who doesn't seem like the sharpest tool in the shed).
Like it or not, his antics have done him very well in this sport. The people who know what he's doing simply laugh or shrug it off. The people who don't.... well... post things about their panties being in a twist.
That's still unilateral, don't you see? If Anderson and Sonnen BOTH sat down and agreed to do the trash talk, then it might have been ok, as people volunteer to do so when they walk into a comedy club.
Even then, there was no way he could enter into that sort of understanding with the entire country of Brazil. They didn't sign up for the insults, the way people do for comedians.
Simply saying "oh it was for the purpose of selling fights and making him money!" does not make it ok, in fact it makes it worse. It makes him a douche AND greedy. It's like saying "he sold his daughter, but's wait, it's ok ... he did it for the money!"
The fact that it got him undeserved title fights ... are we seriously arguing this as a legit reason? That's the worst of all. Turning a sport into some sort of WWE fest just so this guy could get his ass beat by a guy way above his level in another weight class, and giving us bogus undeserved title fights. That's the kind of thing that turns me away from MMA as a sport, as I'm sure it does others.
It starts to feel rigged and undeserved for entertainment, rather than real sports where teams or players HAVE to work their way up in a tournament, elimination or playoffs format rather that "who talks more trash, because lawlz 13 year old racists on the internet find it entertaining".
About your ending line, please, bait elsewhere. It's quite plain it's the Sonnen lovers have their polka sonnen face panties in a twist every time I comment on one of these threads, the poor defenders of the testosterone-less white knight. I just like to argue facts, and it's not just in Sonnen threads.