There's no doubt that the UFC sometimes goes heavy on the entertainment side of "sports entertainment". I mean they literally pay guys more and keeps guys on the roster longer if they are exciting, even if they don't win as much as a guy who is boring. Entertainment/entertaining the fans is a huge priority for the UFC, yes sometimes even more of a priority than the sports side of it.
However, I'm okay with it. I learned long ago that this is a sports entertainment business, so when they bring in WWE stars to fight with little to no experience whatsoever, I just shrug at this point.
We still get great fights.