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The Best Around 05-09-2014 10:51 AM

UFC 172 does around 350K buys
 
According to Meltzer, UFC 171 drew an estimated 300K pay-per-view buys while UFC 172, which featured arguably UFC’s second biggest active star in Jon Jones, did an estimated 350,000 buys. Meltzer talks about some of the issues the UFC is now encountering with their current crop of stars

*****
That's exactly what I thought it'd get. Bones is a minor draw by himself, and a solid draw with a name opponent. I've stated that no UFC pay-per-view is capable of eclipsing 500K unless it's a really stacked card (on paper). The July 4th one will exceed this due to having two big title fights on it. But otherwise, it will continue to be a crap year for UFC for PPV buys. The next two PPV's will probably combine for 450K buys if they're lucky. Hopefully the PPV buy downtrend continues.

_RIVAL_ 05-09-2014 10:54 AM

Is it just me or is that around 15 million in PPV alone?

Pfft these fighters aren't underpaid at all.

The Best Around 05-09-2014 11:00 AM

Quote:

Originally Posted by _RIVAL_ (Post 2704690)
Is it just me or is that around 15 million in PPV alone?

Pfft these fighters aren't underpaid at all.

Probably a little more than that....BUT UFC loses out on half of that money due to the cable provider. So if it's $55 per buy and they got 350,000 of them, that's $19 million and change, so they made out with $9-10 million. Bones I'm sure got his dues and more.

But when say Barao fights next and the pay-per-view gets like 200K buys, then that'd be like 11 million, and UFC keeps $5-6 million. Which goes more into my theory about why they need a subscription network like WWE.

_RIVAL_ 05-09-2014 11:11 AM

Quote:

Originally Posted by The Best Around (Post 2704698)
Probably a little more than that....BUT UFC loses out on half of that money due to the cable provider. So if it's $55 per buy and they got 350,000 of them, that's $19 million and change, so they made out with $9-10 million. Bones I'm sure got his dues and more.

But when say Barao fights next and the pay-per-view gets like 200K buys, then that'd be like 11 million, and UFC keeps $5-6 million. Which goes more into my theory about why they need a subscription network like WWE.

Wouldn't they recoup if they have the shows at the Fertittas casino? Exactly which casion does Lorenzo and Co own? You would have to figure those Vegas venues make a killing since they're not being charged crazy overhead to have events there. Everything would be profit.

That's how Strikeforce prospered so much in San Jose at the Shark Tank.

osmium 05-09-2014 11:20 AM

The only reason GSP got such ridiculous numbers consistently is because he got an insane amount of buys from Canada. Even if you are a draw like Anderson or Bones in the states if you don't have an opponent people are either invested in emotionally or believe in as a real threat you probably aren't cracking 500k. Brock was an anomaly. The only way to recreate what happened with Brock would be like a super famous college football player who couldn't make the nfl going into MMA or something like that.

The Best Around 05-09-2014 11:22 AM

Oh well yeah, they do make a few million for gate. So factor in advertising revenue and what not, then they did actually make what you're talking about. I thought you were talking about just pay-per-view buys alone, my mistake.

Voiceless 05-09-2014 11:23 AM

That's about the same what Rousey did at UFC 170.

UFC has constantly put up more events in the recent years. So the declining profit per event will be compensated by the number of events. If one event makes 100% and 2 events make 70% each, the 2 events still make 140% together. So as long as the overall profit still increases, UFC brass wont care if profit per event decreases.

The Best Around 05-09-2014 11:37 AM

Quote:

Originally Posted by Voiceless (Post 2704738)
That's about the same what Rousey did at UFC 170.

UFC has constantly put up more events in the recent years. So the declining profit per event will be compensated by the number of events. If one event makes 100% and 2 events make 70% each, the 2 events still make 140% together. So as long as the overall profit still increases, UFC brass wont care if profit per event decreases.

Not sure offhand of 2013, but here was the previous years:

2007: 10 shows, 4,660,000 buys, average of 466,000
2008: 13 shows, 6,885,000 buys, average of 530,000
2009: 13 shows, 7,755,000 buys, average of 595,000
2010: 15 shows, 8,970,000 buys, average of 598,000
2011: 15 shows, 5,950,000 buys, average of 397,000
2012: 13 shows, 6,025,000 buys, average of 463,000

*****
So far this year is 1/3 over, and I think they've probably done (ballpark estimate) around 1.1 million buys total. And that was with their two biggest stars defending titles. So the year is 1/3 over, and they are on pace for 3.3 million buys, which is like barely over half of what they did 2 years ago. Granted the July 4th one will do way more than normal and they could have a big one at the end of the year. But overall they'll probably do like 4 million buys this year, which are far cries from even two years ago, and obviously leagues behind 09/10. Hence why I keep pushing for a similar model to WWE Network.

(PS slow day at work)

Voiceless 05-09-2014 11:46 AM

Quote:

Originally Posted by The Best Around (Post 2704746)
Not sure offhand of 2013, but here was the previous years:

2007: 10 shows, 4,660,000 buys, average of 466,000
2008: 13 shows, 6,885,000 buys, average of 530,000
2009: 13 shows, 7,755,000 buys, average of 595,000
2010: 15 shows, 8,970,000 buys, average of 598,000
2011: 15 shows, 5,950,000 buys, average of 397,000
2012: 13 shows, 6,025,000 buys, average of 463,000

*****
So far this year is 1/3 over, and I think they've probably done (ballpark estimate) around 1.1 million buys total. And that was with their two biggest stars defending titles. So the year is 1/3 over, and they are on pace for 3.3 million buys, which is like barely over half of what they did 2 years ago. Granted the July 4th one will do way more than normal and they could have a big one at the end of the year. But overall they'll probably do like 4 million buys this year, which are far cries from even two years ago, and obviously leagues behind 09/10. Hence why I keep pushing for a similar model to WWE Network.

(PS slow day at work)

But you have to count in the non PPV shows. There obviously splitting up their business model and in overall, I guess, they make more profit. They see that PPV is a limited business model, but it's still one that brings in good profit, so they won't abandon it completely that soon.

The Best Around 05-09-2014 11:57 AM

But if they made let's say 4.5 million buys this year on PPV which is being very generous and probably won't happen. That's 247.5 million, so let's say they keep 120 million of it. If you get a million people to pay $10/month for a service that included PPV, then you're even on that. Or 500,000 people to pay $20/month. Plus you could keep 100% of advertising money and what not. And you could charge a different kind of premium for public places such as bars to get the PPV's. I'm just a little fuzzy on how many of their buys come from bars/public places, but I'm guessing it's a good chunk (when it's the Barao type PPV's).


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