Sources: Monster nearing multi-year, multi-million dollar deal with UFC - MMA Forum - UFC Forums - UFC Results - MMA Videos
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post #1 of 5 (permalink) Old 12-22-2014, 06:15 PM Thread Starter
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Sources: Monster nearing multi-year, multi-million dollar deal with UFC

This could be a good thing for the fighters if they get a decent piece of the pie.

Sources: Monster nearing multi-year, multi-million dollar deal with UFC
By: Steven Marrocco December 22, 2014 5:00 pm

Energy drink brand Monster could soon be seen in the UFC’s world-famous octagon.

According to multiple sources with knowledge of the deal, Monster is in advanced negotiations to enter a multi-year partnership with the UFC as an official sponsor. The partnership is worth more than $7 million dollars and puts the energy drink on the level of other major sponsors such as Reebok and Budweiser.

The sources spoke on condition of anonymity because they were not authorized to discuss the deal publicly.

The deal expands Monster’s presence in MMA and again puts the industry-leading UFC in close proximity with Bellator, which also holds a multi-year deal with the energy drink company and prominently features the brand. This past Saturday, the Viacom-owned promotion signaled it would contest the UFC’s recent signing of Quentin Jackson, who signed with Bellator in 2013 after letting his UFC contract expire.

It’s unknown whether a potential UFC deal could affect Monster’s current deal with Bellator, but the sources indicated that for the near term, the Viacom-owned promotion holds a deal with the sponsor.

In a video announcing his return, Jackson, a longtime Monster athlete, wore a hat with a the brand’s logo. The UFC typically blurs out or prevents fighters from appearing on camera with sponsors not approved by the promotion.

At the moment, details about the potential Monster/UFC partnership are scarce, but sources indicate the deal could put more sponsorship money on the table for fighters, whose opportunities to earn ancillary income could be curtailed with the formal arrival of Reebok in summer 2015.

Monster, which is owned by Hansen Natural Corp., reportedly held a 35.1 percent share of the U.S. energy drink market in 2013. According to Forbes, it did $2.4 billion in sales and made the business magazine’s 2014 list of best managed companies.
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post #2 of 5 (permalink) Old 12-22-2014, 06:37 PM
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Would be nice if it does. But not sure how this works. Arent the "uniforms" strictly reebok? Ufc had a deal with NOS enery drink and that stupid xience energy or whatever. I dont think fighters got any piece of those. UfC has a ton of sponsors....i dobt think fighters get any chunk of Harley Davidson money?

If it puts more money in fighters pockets then great. But I doubt it. Did fighters get an increase in pay off thr FOX deal?
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post #3 of 5 (permalink) Old 12-22-2014, 07:34 PM
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Yeah, this sounds like a sponsor for the company tbh. Fighters are only getting a piece of the Reebok deal because they will be replacing (kinda) fighters personal sponsorships. They aren't seeing the Budweiser, Harley Davidson or Monster money.

Purely speculation but i'm sure that's how it goes.

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post #4 of 5 (permalink) Old 12-22-2014, 11:09 PM
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Whatever Monster.
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post #5 of 5 (permalink) Old 12-23-2014, 11:15 AM
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Rampage back who is a huge Monster athlete and Monster being signed right along with him.....

I wonder how much was going on behind the scenes here... smells like a huge move here to stick it to Bellator.

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