On the other hand, he has huge wins for Forrest and Jardine. TUF looks much more credible. UFC also proves again that people can't just come from PRIDE and automatically walk right through the competition, so UFC is even more credible.
Dana White will make other fights. Liddell versus Silva has hard core fan appeal, but Rampage versus Forrest probably has more appeal for the mainstream fans.
And this year, do you expect to see anything other than record profits for the UFC?