They sure can, Scott Coker is really good at developing guys and more importantly having non-exclusive deals affords the fighters opportunities in GLORY and RIZIN. It also takes just one act of congress (Ali-Act) and all those UFC exclusive contracts go bye bye.
UFC = Record Companies
Bellator - ITunes
Promoting the Muhammad Ali Act as an MMA fan is like promoting safe spaces as a straight white male. Makes absolutely no sense and would be the worst thing that could ever happen to the sport.
yeah Bellator doesn't put any promotion or attention into the cards with their actual fighters. Not only is it extremely hard to watch it in the UK (I mean it's not even randomly on VIVA, a music channel, anymore) but just comparing a couple of years ago to now is ridiculous. I didn't watch Bellator for long, but Eddie Alvarez, Douglas Lima, Marcos Galvao, Vitaly Minakov, Alexander Volkov, Iganov, Will Brooks, Joe Warren, Tiger, Koreshkov, Pitbull Brothers etc. were what made you want to tune in. They had their own stars. They had Michael Chandler, and you knew who he was. You knew he was a problem for opponents in the division and they marketed him as one of their best. In pro wrestling terms, they had AJ Styles and Samoa Joe. They could promote their own guys as stars and it resonated with me and others as fans.
Now, they don't do that. Outside of MVP, whom I'm struggling to even be a fan of anymore considering Coker is doing the most obvious can crushing attempt that I can remember ever in MMA, they aren't building their own names. There's no Hector Lombards anymore. The people you hear(d) about are Royce Gracie, Kimbo Slice, Ken Shamrock, Ben Henderson, Fedor Emelianenko, Matt Mitrione etc. I'm fine with a lot of this. I'm not saying I've not been interested in the prospective fights of all these people, even Kimbo Vs Dada. But these people shouldn't automatically trump the people that Bellator built up. Will Brooks left Bellator because he was sick of being promoted less than Royce Gracie in 2016.
Bellator is strikingly similar to TNA, which is ironic considering Tito, Rampage and King Mo were laughably abysmal in TNA. TNA Wrestling made it's reputation with great action, building up their home grown stars and developing something different and new. Then, it began bringing in guys like Kurt Angle, Sting, The Dudley Boyz, Jeff Hardy etc. This was okay. Great promotion, some great matches and storylines. But suddenly the old guard started to die off. They began focusing exclusively on using the ready made big names, and when WWE adjusted it's system, now WWE has been able to sign every single top wrestler in the world just about, and TNA is struggling to pick up whoever WWE casts off.