Pride's having trouble!!!
Pride may not even exist before too long. They are reaching out to the American market because the Japanese market is drying up due to scandals. They just lost a huge television contract in Japan.
I think that MMA fighters are more famous to the general public in Japan than they are in the US. For instance, if you ask a 100 Americans who Ken Shamrock is about 5 probably know, if you ask 100 Japanese who Bob Sapp is and they all know.
"DULCE ET DECORUM EST PRO PATRIA MORI"