Espn Re-affirms Ufc Commercial Ban - MMA Forum - UFC Forums - UFC Results - MMA Videos
UFC The Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books. UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.

Reply

Old 10-17-2006, 03:26 AM   #1 (permalink)
Banned
 
AtomDanger's Avatar
 
Join Date: Oct 2006
Location: NOwhere
Posts: 2,317
AtomDanger is an unknown quantity at this pointAtomDanger is an unknown quantity at this point
Espn Re-affirms Ufc Commercial Ban

The Disney-owned ESPN has re-affirmed its ban on all UFC-related advertisements from appearing on any Disney-owned network, which includes the ABC and ESPN family of networks.

The UFC commercials that had been appearing frequently on ESPN and ESPNews were already a violation Disney's company policy, which expressly prohibits "advertisements or promotions of any sports program" that does not air on a Disney-owned television network.

This is not limited to the UFC. It would also be against the Disney/ESPN corporate policy for a Disney-owned network to advertise a sports program that airs on USA Network, or a sports program that airs on Fox Sports Net, or a sports program that airs on any other non-Disney-owned network.

Despite this policy being in place, the UFC was previously able to place its commercials on Disney-owned networks such as ESPN and ESPNews by purchasing the commercials via local advertising affiliates throughout the country.


After being reminded by Disney/ESPN that the UFC commercials are "a direct violation of our Affiliate agreements," the memo goes on to state, "Please contact your programming colleagues for complete advertising restrictions. ESPN is not accepting these ads on a national level, and the same restrictions apply for our local Affiliates. Thank you for your cooperation and immediate attention to this matter."

With ESPN or any other television network, there's the programming on the network (the actual shows), and then there's the advertising. This news does not affect programming in any way. ESPN hasn't devoted many news segments to the UFC in the past, but there is nothing that would prevent them from doing so in the future. The same goes for UFC fighters appearing on Quite Frankly with Stephen A. Smith, Cold Pizza, or any other actual show.

Advertising, on the other hand, is a completely separate matter. The Disney/ESPN corporate policy is, and has been, that you can't buy ads to promote sports shows that air on any non-Disney-owned network.

This is not a new policy, but some local ESPN advertising affiliates were selling UFC commercials anyway. The memo from Disney/ESPN makes it clear that they are going to start enforcing the policy more strictly, so local advertising affiliates will no longer be able to violate the policy by selling UFC commercials.
AtomDanger is offline   Reply With Quote
Sponsored Links
Advertisement
 

Old 10-17-2006, 03:27 AM   #2 (permalink)
Flyweight
 
Join Date: Oct 2006
Posts: 243
matt1970 has a little shameless behaviour in the past
that sux
matt1970 is offline   Reply With Quote
Old 10-17-2006, 03:35 AM   #3 (permalink)
Banned
 
AtomDanger's Avatar
 
Join Date: Oct 2006
Location: NOwhere
Posts: 2,317
AtomDanger is an unknown quantity at this pointAtomDanger is an unknown quantity at this point
Quote:
Originally Posted by matt1970
that sux

I'm still amazing that Disney owns ESPN, weird...
AtomDanger is offline   Reply With Quote
Reply



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are On

VerticalSports
Baseball Forum Golf Forum Boxing Forum Snowmobile Forum
Basketball Forum Soccer Forum MMA Forum PWC Forum
Football Forum Cricket Forum Wrestling Forum ATV Forum
Hockey Forum Volleyball Forum Paintball Forum Snowboarding Forum
Tennis Forum Rugby Forums Lacrosse Forum Skiing Forums
Copyright (C) Verticalscope Inc SEO by vBSEO 3.3.2
Powered by vBulletin Copyright 2000-2009 Jelsoft Enterprises Limited.
vBCredits v1.4 Copyright ©2007, PixelFX Studios