Espn Re-affirms Ufc Commercial Ban - MMA Forum - UFC Forums - UFC Results - MMA Videos
UFC The Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books. UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.

LinkBack Thread Tools Display Modes
post #1 of 3 (permalink) Old 10-17-2006, 02:26 AM Thread Starter
AtomDanger's Avatar
Join Date: Oct 2006
Location: NOwhere
Posts: 2,317
Espn Re-affirms Ufc Commercial Ban

The Disney-owned ESPN has re-affirmed its ban on all UFC-related advertisements from appearing on any Disney-owned network, which includes the ABC and ESPN family of networks.

The UFC commercials that had been appearing frequently on ESPN and ESPNews were already a violation Disney's company policy, which expressly prohibits "advertisements or promotions of any sports program" that does not air on a Disney-owned television network.

This is not limited to the UFC. It would also be against the Disney/ESPN corporate policy for a Disney-owned network to advertise a sports program that airs on USA Network, or a sports program that airs on Fox Sports Net, or a sports program that airs on any other non-Disney-owned network.

Despite this policy being in place, the UFC was previously able to place its commercials on Disney-owned networks such as ESPN and ESPNews by purchasing the commercials via local advertising affiliates throughout the country.

After being reminded by Disney/ESPN that the UFC commercials are "a direct violation of our Affiliate agreements," the memo goes on to state, "Please contact your programming colleagues for complete advertising restrictions. ESPN is not accepting these ads on a national level, and the same restrictions apply for our local Affiliates. Thank you for your cooperation and immediate attention to this matter."

With ESPN or any other television network, there's the programming on the network (the actual shows), and then there's the advertising. This news does not affect programming in any way. ESPN hasn't devoted many news segments to the UFC in the past, but there is nothing that would prevent them from doing so in the future. The same goes for UFC fighters appearing on Quite Frankly with Stephen A. Smith, Cold Pizza, or any other actual show.

Advertising, on the other hand, is a completely separate matter. The Disney/ESPN corporate policy is, and has been, that you can't buy ads to promote sports shows that air on any non-Disney-owned network.

This is not a new policy, but some local ESPN advertising affiliates were selling UFC commercials anyway. The memo from Disney/ESPN makes it clear that they are going to start enforcing the policy more strictly, so local advertising affiliates will no longer be able to violate the policy by selling UFC commercials.
AtomDanger is offline  
Sponsored Links
post #2 of 3 (permalink) Old 10-17-2006, 02:27 AM
Join Date: Oct 2006
Posts: 243
that sux
matt1970 is offline  
post #3 of 3 (permalink) Old 10-17-2006, 02:35 AM Thread Starter
AtomDanger's Avatar
Join Date: Oct 2006
Location: NOwhere
Posts: 2,317
Originally Posted by matt1970
that sux

I'm still amazing that Disney owns ESPN, weird...
AtomDanger is offline  

Quick Reply

Register Now

In order to be able to post messages on the MMA Forum - UFC Forums - UFC Results - MMA Videos forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are On

For the best viewing experience please update your browser to Google Chrome