Why don't we just wait to complain after he wins, until then it is a moot point anyway. First, it has to be announced that it is a title fight (hasn't been announced yet), then BJ needs to win it. Those are two very uncertain things that need to happen.
To all the people that say BJ doesn't deserve a title shot, do you believe that Okami does? (I personally don't think either guy does) Those are two similar scenarios, but BJ is, by far, more marketable then Okami.