Originally Posted by Grotty
Back to topic, how is the UFC gonna sell this fight now anyway?
By showing truckload of highlights from Hughes' career and marketing that fight as his last one.
Mix it up with some old TUF highlights like Serra's kickass "Matt Hughes Impression" (http://www.youtube.com/watch?v=vqJEXtZRK3I
), some back and forth trash talk mixed with the GSP-Serra-Hughes triangle, possibly their Penn fight's etc.
Basically whole marketing should rely on the past events and the fact that it'll be Hughes' last fight. For casual fans just the TUF highlights and overall trashtalk will do it, but the fact that it'll be the last fight for a future hall of famer and by far the most dominant welter weight champion ever it should draw some older fans too.
Wont be huge enough draw to work as a main event like it would have back when Serra was the champ, but definetily a co-main event material still specially for the Penn vs. GSP card. Basically in any card it'll sell better than many "normal fights" will simply because like it or not TUF sells and both Hughes and Serra are guys that people either hate or love.