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bbjd7 09-17-2008 05:13 PM

Lesnar vs Couture 24/7 ?

UFC President Dana White revealed several weeks back during the conference call announcing heavyweight champion Randy Couture’s return to the promotion that the company had discussed a possible three-part mini-series to promote Couture’s upcoming fight against Brock Lesnar at UFC 91 on Nov. 15.

HBO’s critically-acclaimed “24/7″ reality television documentary that was filmed to promote bouts between Oscar De La Hoya vs. Floyd Mayweather and Mayweather vs. Ricky Hatton was cited as an inspiration for the project.

According to Dave Meltzer in the Sept. 15 print edition of the Wrestling Observer, White’s concept is on its way to becoming a reality as both Couture and Lesnar are reportedly being filmed for the upcoming project. contacted Spike TV for details but an official with the network said plans for the documentary have not been solidified. The Observer indicates that a decision has not been made as to whether to air the shows in the three consecutive weeks leading up to the day, or the three days before.

“24/7″ was considered a breakthrough in combat sports promotion and while the De La Hoya vs. Mayweather and Mayweather vs. Hatton fights were going to draw well no matter what, it is believed that the documentary series made a significant difference in the number of buys the fights attracted on pay-per-view.

White has proclaimed the Couture vs. Lesnar as the biggest fight in UFC history. From a business perspective, that could be true with several industry insiders projecting between 600,000-800,000 buys for the event. A strong mini-series patterned after HBO’s reality television vehicle could push the buys for UFC 91 higher than initial projections and make it the most watched pay-per-view in the history of mixed martial arts.

This would be great for the sport IMO and would defiantly up the PPV buys.

jeremy202 09-17-2008 05:40 PM

What channel will this come on?

dontazo 09-17-2008 05:59 PM

spike tv

djants 09-17-2008 06:52 PM

Im gonna go out on a limb and predict Lesnar v Couture draws a record number of buys that exceeds predictions, around the million mark.

UFC should really start hyping up Fedor NOW. Whoever he fights after this be it Lesnar OR Couture will be big business too.

Of couse, they need to secure him first...

I belive after this fight MMA historians will refer to 2009/2010 as "golden years" of the sport. It will peak.

NGen2010 09-17-2008 07:11 PM

HBO should produce the show. they did great work on the other two.

FRANKLINGIRL 09-17-2008 11:34 PM

They're saying its record sales for this fight. It should be a good fight. I'm just hoping that Couture doesn't let his guard down for a minute with Lesnar. Lesnar has already started showing what he can do. I hope Couture comes out on top.

vanguard 09-18-2008 07:12 AM

Is UFC trying to groom Brock Lesnar as it's next "big thing"? I think it's still too immature to pit him against a legend like Randy Couture. But anyway, this is going to be a big fight. Lesnar can either make history or eat his own words and Capt. America's fists.

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