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UFC The Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books. UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.

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Old 10-08-2008, 06:22 PM   #1 (permalink)
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UFC Philippines 2009

I cant wait to see UFC fighters live. UFC had announced that they will be coming to the Philippines, summer of 2009.

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Old 10-08-2008, 06:35 PM   #2 (permalink)
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http://www.ufc.com/index.cfm?fa=news.detail&gid=14687

With ten years as a pro, a world title belt and scores of megafights over the years, former UFC light heavyweight champion Chuck Liddell has probably seen it all when it comes to fan adulation. Well, at least until he arrived in the Philippines with UFC owner Lorenzo Fertitta on Sunday and saw 4,000 fans waiting to see his open workout at the Mall of Asia in Pasay City.

“I was really surprised,” said the ‘Iceman’ of the reception he received at the third largest shopping mall in the world. “It was kinda shocking how many people actually showed up to watch me work out for an hour. It’s crazy. I didn’t expect it to be that big here. I thought it was a new market for us.”

You may think the Philippines is a new market for the UFC - and technically it is - but with the organization’s relationship with the ABS-CBN network and nationwide media coverage, it has taken over the country in a way that has even stunned Fertitta.

“We’ve always had high ambitions and high expectations for what we’re doing with growing the UFC, but it’s kind of cool now to see it actually happening and unfolding right before our eyes,” said Fertitta, who is on the last leg of a trip that has seen him spread the UFC gospel in the United Kingdom, Dublin, France, Germany, and now the Philippines, over the last week. “I think to some extent we’ve underestimated ourselves over the past couple of years. If you go to a lot of these countries, we’re very well known.”

Fertitta first got a taste of the UFC’s international potential during a trip with Liddell and UFC President Dana White to Ibiza, an island off the coast of Spain, in 2005.

“People knew Chuck when he was walking down the street, and that was before we were on TV,” said Fertitta.

Nothing could have prepared him for Sunday’s reception though, as some fans waited up to three hours to see the mixed martial arts icon.

“Chuck is a rock star over here,” he said. “He walks in the hotel and there are people all over him, and then we ended up doing a public training session and over 4,000 people showed up at the Mall of Asia just to see him. It was very interesting, even at times a little bit scary because there were so many people there.”

“I talked to bunch of people there, but it was really hard because if I got too close to the line, people started piling over security,” added Liddell. “It was an interesting thing, how fanatical the fans are. But it’s great having the fans behind you, and that they understand that this is a sport and not having that negative look at it. It’s always good to have people appreciate you for what you do and the things you’ve done.”

Even a task as mundane as checking into their hotel turned into a big event.

“When we came to the hotel, we checked in about 6:30 in the morning and there were about 20 photographers waiting for us. Then we held a press conference at nine and there were multiple TV stations and reporters. It’s beyond the imagination. They have a full day of press for us tomorrow, and I’ve got to be honest, I knew that we were growing internationally, but I don’t think I really had an appreciation for the amount of momentum we truly have until I came over here and saw it for myself.”

A key part of the UFC’s success in the Philippines can be traced to the aforementioned relationship with the ABS-CBN network.

“This happens to be one of the best partnerships we have, with ABS-CBN, the largest media company in the Philippines,” said Fertitta. “They have really gotten behind us and we’re the number one rated program on their sports network, so it’s carried over very well and the UFC brand is very strong here. We’re talking
to them about the possibility of bringing a live event to Manila as part of our international expansion.”

A show in the Philippines, the home of boxing superstar and national icon Manny Pacquiao, is a no-brainer for the diehard fight fans of the nation, whom Fertitta describes as having “a deep understanding of the sport.” Summer of 2009 is being projected for the UFC’s initial foray into Southeast Asia, with the plan not only to showcase the company’s established stars, but to also give the event a local flavor.

“It will be a combination of bringing over some of our stars and then hopefully having some local Filipino fighters, and maybe bringing in some of the guys from Japan and South Korea,” said Fertitta, who believes the UFC’s success in the country can be boiled down to a couple key elements.

“First of all, based upon our popularity and success in the United States, that helps in a lot of these international markets,” he said. “Entertainment is one of the number one exports that we have in America, and a lot of these countries like to follow what is big and what is happening in the US, and we’ve built a strong brand. But beyond that, I think it has to do with the fact that we have a great partner in ABS-CBN. We’re broadcast in every home, they’re really getting behind it and really promoting it. I think that makes a big difference.”

It also doesn’t hurt that as Fertitta points out, “We’re probably more mainstream in the Philippines than we are in the US.”

The UFC owner says all this at 6pm local time on Sunday, and as he looks to the television, what does he see? UFC programming. It’s a long way from the dark ages of mixed martial arts, and Fertitta only sees bright days ahead – not only in the United States, but around the world.

“The plans are all coming into place,” said Fertitta. “We’re going to be moving the show around the world, and we’re creating the UFC global footprint.”

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So you'll be going to the fights then? Anyone in particular you're hoping to see there?
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Fedor vs. Andrei Arlovski - DEMOLISHED

hmmmmm, i wonder how many become reality..

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Old 10-08-2008, 06:40 PM   #3 (permalink)
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i want to see lyoto machida fighting brandon vera..and i want lyoto to kill vera

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Old 10-08-2008, 07:54 PM   #4 (permalink)
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Hm .. I dont kno how these things work but if the tickets cost are anywhere near the prices in the U.S. then ther's no way this thing is gona be sold out or not even close at all.
The prices must be sumwher' around half of what it is in the U.S. for it to have a chance of selling out, but then how will UFC make their money ?
My country is very poor , as popular as Chuck was when he went down ther' , that was still a free show ..
Maybe i just dont understand how these things work ...
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Old 10-08-2008, 09:26 PM   #5 (permalink)
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Originally Posted by Saiyan3s View Post
Hm .. I dont kno how these things work but if the tickets cost are anywhere near the prices in the U.S. then ther's no way this thing is gona be sold out or not even close at all.
The prices must be sumwher' around half of what it is in the U.S. for it to have a chance of selling out, but then how will UFC make their money ?
My country is very poor , as popular as Chuck was when he went down ther' , that was still a free show ..
Maybe i just dont understand how these things work ...

Filipino spends money on what they loved.

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Old 10-08-2008, 09:28 PM   #6 (permalink)
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Yah no offensive to the Phillipines but I dont think this is the best market for them to invest in. As far as I know it is not a very rich country and I dont see how they could make a big profit from it, besides from ppv buys.

Is there any fighters in the UFC right now who are Phillipino?

I think they would be better off trying to go to India or China, ha but I am sure they know more than I do.
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Old 10-08-2008, 09:31 PM   #7 (permalink)
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Is there any fighters in the UFC right now who are Phillipino?
Brandon Vera. Supposedly he is a hero over there
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Old 10-08-2008, 09:52 PM   #8 (permalink)
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Originally Posted by Saiyan3s View Post
Hm .. I dont kno how these things work but if the tickets cost are anywhere near the prices in the U.S. then ther's no way this thing is gona be sold out or not even close at all.
The prices must be sumwher' around half of what it is in the U.S. for it to have a chance of selling out, but then how will UFC make their money ?
My country is very poor , as popular as Chuck was when he went down ther' , that was still a free show ..
Maybe i just dont understand how these things work ...
There are a lot of Americans and foreign nationals that live in the Philippines, and the majority of them have the moolah to buy tickets to the event.
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Old 10-08-2008, 10:36 PM   #9 (permalink)
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Get ready for some Brandon Vera. He trains there a lot, and they love him there. I hope they don't give him Lyoto. I'm already sad enough another one of my favorite fighters has to fight the guy. Poor Thiago... but give Vera a can so the home fans can go nuts.
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Old 10-08-2008, 11:22 PM   #10 (permalink)
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Like when they said they were going to Mexico, Australia and lots of other countries?

Hopefully they do go to the Philippines. It would be good for MMA in that region.
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