UFCThe Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books.
UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.
They aren't selling so hot because the ticket prices are ridiculous for crappy seats. They are going to keep dropping till they either figure out a way to get the fans with cheaper tickets a better view, or until the prices drop.
Hell, I live in Vegas and won't drop the money to got a live UFC event.