Let's put it this way. Dana "it's good to be" White is in a no-win situation. As a promoter, his fighters (employees) are already all over his a** to max out their pay.
But as he's already stated in Rolling Stone, the UFC doesn't have guaranteed revenue from any television network, meaning they can't guarantee the huge purses we associate with "big fights" in boxing (and trust me, those "big purse fights" are very few and far between).
In other words, ALL of UFC's revenue comes from pay per view, with Spike programming serving as teasers to get people to buy. Without network or cable television subsidies, White is financing the entire operation himself. This leaves little room for error, and White is smart enough to leave money on the table to keep the entire operation afloat, rather than doling it all out to the fighters.
Now, on the flip side, we have the fans. And of course, the typical working class sports fan is going to want to pay as little as possible. But keep in mind that the typical UFC event is being held in Las Vegas, where it's not especially difficult to draw several thousands of very wealthy patrons to an event at max ticket prices.
So, White's position is lose-lose. Charge more, and he can pay his fighters more. But then you alienate working class fans. Pay the fighters what they want, based upon gate receipts, and the financial future of the UFC is threatened.
The reality is, Dana White's job is to keep the UFC solvent. This ensures that UFC fighters, all of them, have future paydays, even if it means they don't receive "full market value" pay for each event.
Bottom line: UFC will be the sole survivor in high profile MMA events. The other brands will languish, or become a sort of farm system/minor league for UFC. And yes, it does burn me up to see a fighter risk his life and receive a paltry $3K for all his efforts.
Last edited by wolfbot; 10-11-2008 at 01:15 AM.