It's not like the UFC didn't try with Werdum. They had negotiations. You always wonder what the problem was when "negotiations break down". Obviously there will be rumors. The question with the UFC is Werdum worth the money? It depends on how much. First of all the like it or not the heavyweight title is tied up for a year. During that time Werdum would have to fight the other guys in the division. The UFC takes a risk if they pay a fighter without a big following a lot if he loses again. Also it's not the guaranteed title shot for Werdum anymore. IMO from a business standpoint it depends on how much Werdum was asking for. If he thought he deserved the same kind of money as before he lost, he was sadly mistaken.