The UFC HW Division is not going to have the 10 ranked HWs in the world, but they do have the up and comers.
Add in Nog , Mir, Couture, Gonzaga, Kongo, and Herring and you have a decent division.
This is much better than it was in the start of 2008.
I understand why Werdum was not getting any love in the UFC. He lost a boring fight to Arlovski and the fans never got behind him after his two wins over Gonzaga and Vera. Then he gets KTFO by a relative unknown.
At the end of the day, you have to have some marquee value to excel in the UFC. There are plenty of fighters that have this problem. Okami, Machida, Jardine (albeit it is getting better for him) are all examples of this. Deserving fighters that get over-looked because they do not have the appeal of some of the past headliners.
MMA is a sport, but it is run as a business. Until it becomes a mainstream, network sponsored sport, the UFC will always have to consider the bottom line. Couture vs Werdum @ 350k buys or Couture vs Lesnar @ 700k buys (potentially more)?
This sucks, but we may get to see Werdum against Barrnet, Rizzo, Fedor, Arlovski 2, Sylvia, Overeem, Cro Cop. Doesn't sound so bad eh? Okay maybe not Arlovski again