UFCThe Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books.
UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.
EA has a very good chance at competing with undisputed. like someone said before they can tap into the other orgs and with people like tito ortiz rumored to be on board you could get people interested. plus with EAs money, name, and maketing savvy you could see a bigger push commercially than undisputed.
add to that fact games like fight night and skate which revolutionized their genres with controls and gameplay you could get a very good game.