by MMAjunkie.com Staff on Dec 01, 2008 at 10:50 am ET
To hype the upcoming mega-fight between Georges St. Pierre and B.J. Penn that takes place Jan. 31 at UFC 94, Spike TV and the UFC will roll out a three-part preview series beginning Jan. 14.
The shows are modeled after the successful "De La Hoya-Mayweather 24/7" series on HBO that hyped a super-successful May 2007 boxing match between Oscar De La Hoya and Floyd Mayweather Jr. that set a record with 2.4 million pay-per-view buys.
New, 30-minute episodes of "UFC Primetime: St. Pierre vs. Penn" debut each Wednesday at 10:30 p.m. ET/PT from Jan. 14-28 on Spike TV.
The upcoming fight, a UFC welterweight title fight that puts St. Pierre's belt on the line, is a rematch from the duo's original meeting in March 2006. At "UFC 58: USA vs. Canada," St. Pierre won a close split-decision victory.
Penn has won the UFC's lightweight title since then, though his title won't be on the line.
"UFC Primetime" is not being produced by Spike TV, MMAjunkie.com
) was told, and it'll feature the slicker production values that have accompanied recent "UFC Countdown" shows.
For the latest on UFC 94
, which takes place at the MGM Grand Garden Arena in Las Vegas, check out the UFC Rumors
section of MMAjunkie.com.
(Touch of gloves: MMAjunkie.com MMA Forums)