Sherk isn't a PPV guy either. That was Joe and Sherks biggest problem no casual fans care about them.
BJ is facing GSP and his name value should sky rocket Kenny isn't a main event name not even close right now.
You can blame it on size but it IMO has to do with the fact Sherk and Joe aren't popular LW's. They don't have very big fan bases.
BJ is a big draw in the UFC and he's the only big draw in the LW division agreed. However you can't just avoid making title fights at LW just because there are no other big draws in the division. This title has to be fought for right, and it has be with the other contenders which aren't big draws like BJ, but are the 2nd, 3rd, 4th most popular fighters in the division. That would be Sherk, Kenny, Diego etc, not sure about the order but judging by their salaries and how much PPV they can bring in, I see them all pretty close to each other.
Sherk isn't a big draw but he's one of the most popular fighter in the LW division because he held the belt for quite some time and he's been fighting for almost 10 years now. He's a veteran in the sport.
His roid story really hurt his popularity among the fans though, he lost lots of them because of this s***... But he still remains one of the biggest names in the LW division.
BJ - Joe Daddy was in England as well which always kills PPV sales in the US cos of the time difference, I think it would have done a bit better but TBH BJ's the only draw at LW in the UFC. Small fighters just don't mean big PPV sales, they don't appeal to the casual fan due to their lack of KO power.
Yeah I forgot the event was held in England and that's a good reason why they didn't do well. But they've done better than that overseas and another big reason they haven't this time is because the card wasn't appealing enough among the casual fans (eventhough it ended up being a great show for the fans with lots of KOs and a great RNA in the main event).
We both agree that LW fights sell less than bigger weight class fights and we both know why. But TBH, I find LW fights to be the most exiting ones in the UFC because LW fighters can just stand and bang with each other for 3 rounds whereas in general LHWs for example are way more cautious and don't go toe to toe as much because they know one shot could end the fight anytime. The UFC should educate the casual fans, market LW fights as being the most exiting ones and make them more appealing but instead they follow the trend and I feel like they put this division on the side a little bit. Look at Sherk/Griffin at UFC 90, it was only fight #5 on the card (could almost be on the undercard..) when it could have been fight #2 or easily fight #3 on the card. Amazingly there was no hype around this fight, AT ALL! Did you hear any hype around this fight from the UFC management? Anybody talked about it on this forum before or after the fight? Answer is no.
Yet on paper it was a great fight and you know what, it happened to be FOTN. I even posted a thread about that prior to the fight, asking why there is so little promotion for this fight: http://www.mmaforum.com/ufc/45263-sh...ion-fight.html
My point is LW fights often make great shows, are very exiting and the UFC should market them as such so they could sell more. And last but not least, the fans need to understand that a fight ending via decision (happens a lot @ LW and WW) is NOT necessarily a boring fight, many time they happen to be the most competitive and the best fights on the card.