UFCThe Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books.
UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.
I don't see how they are going to market this mismatch?
I would enjoy watching GSP beat Serra into coma(nothing against Matt Serra, I like him).
They'll have the Silva vs. Lutter fight so I'll pay to see that and they better throw in a load of badass undercard fights.