There is no secret reason as to why Hendo didnt get resigned. He was asking for more money then he is worth. He once again showed the world that he has zero personality on TUF. Casual fans havent seen his old fights from Pride. Apart from his destruction of Bisping, his fights in the UFC have been far from impressive. He hasnt really done anything to make himself a must have commodity for the UFC. It seems to me like Strikeforce has also recognized this, seeing as they have yet to sign him as well. Scott Coker isnt an idiot, he knows that people arent exactly piling into the arenas to watch Hendo. Hendo is a great fighter, not a star though.