Definately good -- Especially while this sport is still on the rise; it isn't even near plateauing yet. Fighters need incentive to perform both efficiently and excitingly. the UFC is a business and a sport. It's still on the rise, we need all the viewers we can get.
The real question is: where do you draw the line between being smart and being entertaining.
In a perfect world, fighters do both; but I believe winning first and fore most 99.9% of the time, is more important.
"...I don't care whether you're happy, sad, scared or indifferent ...When my music hits those speakers, I will make that walk - and I will make it EVERY SINGLE TIME"