I think at the end of the day, ufc is a business. And although Tito may no longer be an elite fighter, its undeniable that he does draw fans.
Is this fair? well depends on how its viewed. At the end of the day, the fans are the ones that pay their salary. And if tito is what the fans want then he should be paid more.
This is always going to be true in all sports. I remember Isiah Thomas once said that Denis Rodman is the best self promoter in basketball. He was in detroit and san antonio and got paid like 3 million dollars. He goes to Chicago, dyes his hair, puts on a dress and did the same things on the court and he made 7 mil a year.