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UFC The Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books. UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.

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Old 12-03-2009, 03:45 PM   #21 (permalink)
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That's silly to think the UFC is in trouble. Maybe they're showing that they're a human company in a tough economic time trying to oversell their product - but they're not struggling by any means (except with injuries).


And yeah 49.95 is SO much for some of these cards. IMO it needs to have two solid headline cards to be that much. Let's say, Shogun vs Machida should also have Rashad vs Thiago Silva to be $49.95. Griffin vs Tito could maybe have been $19.99 or free, haha.


BJ Penn vs Sanchez and Mir vs Kongo is tough to call but to the casual fan there's so little chance it's worth $49.95.
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Old 12-03-2009, 04:15 PM   #22 (permalink)
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Just as an idea at how stupid thinking the UFC is in trouble by looking at their PPV buys... Single event buys mean little, you have to look at the big picture.

UFC's 2006 PPV Buys
UFC 57: 400,000
UFC 58: 300,000
UFC 59: 425,000
UFC 60: 620,000
UFC 61: 775,000
UFC 62: 500,000
UFC 63: 400,000
UFC 64: 300,000
UFC 65: 500,000
UFC 66: 1,050,000
Total: 5,270,000

UFC's 2007 PPV Buys
UFC 67: 400,000
UFC 68: 540,000
UFC 69: 400,000
UFC 71: 675,000
UFC 72: 200,000
UFC 73: 425,000
UFC 74: 520,000
UFC 76: 475,000
UFC 77: 325,000
UFC 78: 325,000
UFC 79: 600,000
Total = 4,865,000

UFC's 2008 PPV Buys
UFC 80: 225,000
UFC 81: 650,000
UFC 82: 325,000
UFC 83: 525,000
UFC 84: 475,000
UFC 85: 225,000
UFC 86: 520,000
UFC 87: 625,000
UFC 88: 480,000
UFC 90: 300,000
UFC 91: 920,000
UFC 92: 1,000,000
Total = 6,270,000

UFC's 2009 PPV Buys
UFC 93: 320,000
UFC 94: 800,000
UFC 96: 350,000
UFC 97: 625,000
UFC 98: 635,000
UFC 99: 360,000
UFC 100: 1,600,000
UFC 101: 1,050,000
UFC 102: 435,000
UFC 103: 400,000
UFC 104: 475,000
UFC 106: ~360,000
UFC 107: Not yet taken place
Total = 7,410,000

I am pretty sure the UFC has the highest PPV revenue, more then Boxing and WWE now. Why? Because they are putting on more events and gaining more and more fans.

The UFC wouldn't be expanding to Austrlia, Germany and having multiple shows in London and Ireland if they were in financial trouble.

They are BOOMING right now and it is quite amazing considering the economic situation.
Really good point! Their business model is simple. Their organization was voted one of the top business to watch out for. If they ever go public...buy.

Boxing has one major card every quarter while the UFC continuously put on quality shows and generate revenue. They even give us free shows from time to time with Spike or whenever there's a UK show. Add em up and one can see the numbers. For the most they're here for the common folk. Wonder how the management will be in 30 years when they retire.
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Old 12-03-2009, 07:39 PM   #23 (permalink)
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I'm going to assume it's a sound business model, because the price of PPVs is surely limiting the number of new and/or casual fans.
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Old 12-03-2009, 08:30 PM   #24 (permalink)
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106 numbers not being that high just goes to show that even casual fans don't give a sh*t about Ortiz anymore.

Griffin was coming off the most embaressing KO ever and Tito Ortiz got schooled before he was away for a year. Maybe people just didn't care about this fight? It didn't really mean anything, there was no real bad blood and both fighters were coming off losses.

For me there is too much product because there are too many fights I don't care much about. I will watch every event without fail and have done for several years but I'm not as excited about MMA at the moment as I was a few months ago but I put that down to all the injuries etc.

One thing regular shows does though is make MMA a 24/7 thriving industry where everyone and everything is relevant all the time. There are so many fights happening that there is always someone to read about or watch blog / train etc. It's like a continual cycle of interviews, blogs, build up and fights, its something I don't think boxing compares to.

As for the PPV numbers, all they show is the UFC is doing well as others have pointed out.

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Old 12-03-2009, 08:45 PM   #25 (permalink)
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I gotta say Brock Lesnar impresses the hell out of me with the number of fans that he brings to the sport, thats phenomenal! He must get well soon, this guy is a massive draw.
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Old 12-03-2009, 08:50 PM   #26 (permalink)
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I don't think the UFC is in trouble at all. Having said that though they really need to add a major network. Spike has been great and there is no reason to deprive them.

In my mind, this would be the smartest thing to do.

Ultimate Fight Nights and TUF Finales - Spike TV
Title Fight Events - Pay Per Views
Non title fight Events - NBC, CBS, FOX, or ABC. This would do wonders for their ratings and exposure.
i think this is a great idea, if they could get a major network, this should happen
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Old 12-04-2009, 06:50 AM   #27 (permalink)
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The only problems UFC had/has at this moment, os they missed/ they're missing 3 of their Champions: Brock, GSP and Silva didn't compete for some time now.
Not having title fights on your cards, hurts the numbers of PPV's. Any title fight is like a magnet and realy helps raise the numbers.
Numbers will grow when the champs come back.
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Old 12-04-2009, 11:17 AM   #28 (permalink)
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Seems to me like most fans don't now like Tito, Shogun, Machida or Forest post A.Silva.
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Old 12-05-2009, 11:24 AM   #29 (permalink)
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There's too many ppv's. There should be one a month and that's it. All the extra cards should be on regular tv. Dana can say, people don't watch these alone, they get 10 buddies together and all chip in on the cost, but I'm sure there's more people just watching it with their family and covering the cost themselves than there is party people splitting the cost amongst a group.

Of course 106 was hurt by Brock not being able to fight. I had the next day booked off work and was planning on buying it but after hearing that Lesnar was out I cancelled the day off and didn't order the ppv like about 500,000 others probably did. I have High Def, so it costs me $60 to order a ppv, I can't get them all at that price.
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Old 12-05-2009, 01:19 PM   #30 (permalink)
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what people don't understand is that the UFC could survive on 360,000 buy rates. That amount is enough to keep on making money. I mean that wont be able to compete with the 3 major sports with that number as Dana wants.......but could still very much stay alive.
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