There is a benefit for both sides. I read that this year the UFC began taking a cut of sponsor dollars from their fighters, plus the fighters themselves are benefitted, which means they have less worries about money, which enables them to focus more on getting the best training possible. I think my example was just fine.
The Atencio thing was weak, but I havent been able to find any proof of Punishment going on the banned sponsor list during Tito's affliction gig, so ANY past examples are at least somewhat relevant. And overall I still think this is nothing more than Dana trying to put Dan in his place. The UFC doesn't gain anything from this beyond some satisfaction for Dana.
Everybody good, plenty of slaves for my robot colony?