Originally Posted by Indestructibl3
LOL, I've had some negative rep on this as well so maybe I wasn't clear.
UFC is not a sport, MMA is a sport. UFC is an entertainment business/promotion that uses the sport of MMA to generate revenue. This is why we see undeserved title shots and such... UFC uses a blend of fighter ability and fighters ability to draw fans (exciting fights, love of fans, etc) to determine matches. It is a profit based model, not a sport competition such as the Olympics (whole different arguement here).
I'm not saying it is a good thing or a bad thing, just making the clarification as to why Big Nog is likely to continue to appear and fight for the UFC despite the likelyhood he'll be a title contender. Very similar to Randy Couture. They bring in the $$.