UFCThe Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books.
UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.
Liddell and Ortiz are definitely the moneymakers for the UFC. Liddell I guess would be the poster boy, although he doesn't have an outgoing personality. He's more of the laid back type. Rich Franklin use to be the poster boy till Anderson Silva re-arranged his face.