In big business it's not a good idea to promote a rival. I relaize that CC is coming into the ufc with a serious reputation, but it's hard to tell that to fans when it's from the biggest competition. It seems to me that the ufc IS going to let Mirko's fighting and prolly Joe Rogan do most of the talking. Now, this whole ufc fans don't know anything about real mma is kinda tired isn't it? Now I know that people run thier mouths about stuff without research and all. But that being said, ufc is the biggest brand of mma in north america(not saying the best), and it's easy to find and kinda polished and easy to digest. I'm not pointing fingers at all, but it would seem to me that helping "noobs" realize what else is out there would make mma fans better in general. Hopefully pride and other organizations will step up there coverage and exposure to north america.
Fighters I enjoy watching:
Quinton "Rampage" Jackson
Joe Rogan NutHugger...and proud of it