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UFC The Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books.
UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.
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09-29-2010, 03:36 PM
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#1 (permalink)
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Featherweight
Join Date: Feb 2007
Posts: 1,150
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Maintaining control of Fans opinions
I just wanted to point out a couple of observations Ive made over the past few months and just wanted to get some discussion going on whether they make sense or Im reading too much into things.
The first thing I wanted to discuss was this title of "baddest man on the planet''.
I think I first started hearing it (in the UFC) during the Brock vs. Carwin fight. I believe both Rogan and Goldie mentioned it a couple of times.
For some reason, I felt like it was an jab directed specifically towards Fedor and his camp. Didnt they do a 1 hour special on Fedor called 'The baddest man on the planet'?
Do you think its just coincidence or did that 1 hour special really get under Dana's skin?
The second thing I was wondering about, was why BJ got an immediate rematch against Edgar.
I think the main reason why BJ got the rematch was because the UFC did not want to lose the prestige of having the best lightweight in the world.
I think they were very aware that when BJ lost, it opened up discussion to who could possibly be ranked above him and the UFC wanted to prove they had the best (in BJ Penn). So the rematch was not based on merit, it was based on the fact that the UFC wanted to keep control of the #1 spot.
Anyways, I always look at the UFC as a business and not so much a sports organization. Whenever decisions are made, the first things I wonder are "How is this making them money"? "HOw is this helping them keep control of the market?"
Just wondering what you guys think of this stuff.
Pretty open ended question...Whatever. Hope its worth discussing.
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09-29-2010, 03:47 PM
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#2 (permalink)
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Bantamweight
Join Date: Feb 2009
Posts: 864
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I thought they were using the "baddest man on the planet" as marketing just like how Lesnar vs Carwin was called "the biggest HW bout in UFC history". The sheer size of both guys in the fight, who is the better huge mongoloid...hence forth; baddest man on the planet.
As for penn's immediate rematch, I always thought that was BJ using his leverage and muscle moreso than the UFC.
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09-29-2010, 03:50 PM
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#3 (permalink)
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Bantamweight
Join Date: Oct 2008
Posts: 981
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Well with "baddest man on the planet" its probably a bit of both. They probably wanted to try and take it from Fedor but its not like baddest man on the planet is original to Fedor. Now if they had said the fight would determine the "Last Emperor" then yeah it would of been completely directed at Fedor.
BJ getting a rematch probably was in hopes to establish him as the #1 LW in peoples eyes. However I would say BJ deserved it. He was champion for a long time and didn't get completly dominated.
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09-29-2010, 03:59 PM
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#4 (permalink)
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Join Date: Apr 2010
Location: Denmark
Posts: 8,726
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The rematch for BJ also came as a result of the first fight being pretty close in the eyes of some...
That combined with public interest and BJ swinging his weight around made it happen
At least that's how I see it 
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09-30-2010, 03:47 AM
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#5 (permalink)
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Shogun
Join Date: Feb 2010
Posts: 1,987
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Hmm i could be terribly wrong but didn't "the badest man on the planet" start back in boxing? seems like a term thats been around fighting longer than Fedor.
Also the Penn/Edgar decision was very close and I am one of the ppl that think Penn won the first fight. So nothing strange about that. We had a poll here and I think more than 50% voted that Penn won.
Other than that yes I do agree that the UFC is a buisness first and that always weighs in on these type of decisions.
So it could be a little of both. I mean UFCs primary goal is to make money, but to continue doing so they have to please the fans, so they can't do too outragous stuff. The shit they can get away with i'm sure they will try.
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09-30-2010, 04:06 AM
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#6 (permalink)
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Lightweight
Join Date: Sep 2009
Posts: 1,880
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Penn getting an instant title shot isn't that crazy. He probably has the most underserved title shots of anyone in the UFC.
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09-30-2010, 09:17 AM
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#7 (permalink)
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Welterweight
Join Date: Sep 2010
Location: The Land of Truth
Posts: 2,187
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Dana knows Fedor is good but has to say he sucks because he doesn't make money for uncle Dana.
hence why he promotes Lesnar Vs Carwin as the best 2 HW's
BJ got a immediate rematch because many fans and journalists including myself thought he won the first fight.
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Velasquez will be back
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09-30-2010, 09:21 AM
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#8 (permalink)
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of Nazareth
Join Date: Jun 2009
Location: The Moon
Posts: 6,516
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I'm pretty sure that term was coined for Mike Tyson.
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09-30-2010, 09:46 AM
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#9 (permalink)
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Bantamweight
Join Date: Oct 2008
Posts: 981
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I'm pretty sure Tyson used it but I would be surprised if he was the first.
I remember seeing a interview a little ways back where Tyson said it was his preferred nickname since it sold more tickets lol. Come to think of it, I think that interview happened just a bit before they started calling the Lesnar/Carwin fight the fight for baddest man on the planet, hmmm...
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