What do you think of UFC's marketing?
I was kinda wondering what people think of UFC's marketing for their fights?
For the most part I think they do a good job hyping the fights, the trailers for the most part, are done well.
However as of late especially, I think its has just turned me off a bit the whole way the thing is marketed. So many "hyped" fights turn out to be not very entertaining or generally dissapointing, while often it seems like the "weak" cards tend to be more exciting and more enjoyable.
This is largerly probably due to just the fact that more competitive fights, tend to be closer talent wise, and the fighters are probably less willing to take chances which is understandable. But often I think its because they hype some fighters far more than they should, taking away a bit of credibility of the product (imo).
Quite often after watching the fights, I just feel pretty let down with the whole way they build up and market many fights. A good example is Lesnar vs Carwin imo. They labelled this fight as the two baddest dudes on the planet. Granted they are good fighters and all that but 1 guy literally got stomped down for a round. And then the other guy gassed out in the 2nd from beating the other guy up too much. I thought the way the fight was hyped and the way the 2 performed it was ridiculous. (I'm not a lesnar hater or anything, I just felt this fight was a good example).
I personally think its good to hype the fights, and promote interest in the sport, because it helps grow the sport, but I also sorta feel that it has gotten out of hand a bit, to the point where its sorta lost some realism and genuineness.
I kinda wish they would just take a step back and maybe try to promote the fights a bit more off the merits of the fighters natural talents rather than the whole entertainment aspect of it all. I think the UFC name is out there, I think the product will grow regardless no matter what, I think they could afford to take on a more professional spin on it. At some points it just feels like its starting to get more produced like WWE rather than more credible sport (imo) such as nfl, nba, nhl, etc.
How do other people feel?
Last edited by Zubuis; 12-03-2010 at 07:29 PM.