What do you think of UFC's marketing? - MMA Forum - UFC Forums - UFC Results - MMA Videos
UFC The Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books. UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.

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Old 12-03-2010, 06:26 PM   #1 (permalink)
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What do you think of UFC's marketing?

I was kinda wondering what people think of UFC's marketing for their fights?

For the most part I think they do a good job hyping the fights, the trailers for the most part, are done well.

However as of late especially, I think its has just turned me off a bit the whole way the thing is marketed. So many "hyped" fights turn out to be not very entertaining or generally dissapointing, while often it seems like the "weak" cards tend to be more exciting and more enjoyable.

This is largerly probably due to just the fact that more competitive fights, tend to be closer talent wise, and the fighters are probably less willing to take chances which is understandable. But often I think its because they hype some fighters far more than they should, taking away a bit of credibility of the product (imo).

Quite often after watching the fights, I just feel pretty let down with the whole way they build up and market many fights. A good example is Lesnar vs Carwin imo. They labelled this fight as the two baddest dudes on the planet. Granted they are good fighters and all that but 1 guy literally got stomped down for a round. And then the other guy gassed out in the 2nd from beating the other guy up too much. I thought the way the fight was hyped and the way the 2 performed it was ridiculous. (I'm not a lesnar hater or anything, I just felt this fight was a good example).

I personally think its good to hype the fights, and promote interest in the sport, because it helps grow the sport, but I also sorta feel that it has gotten out of hand a bit, to the point where its sorta lost some realism and genuineness.

I kinda wish they would just take a step back and maybe try to promote the fights a bit more off the merits of the fighters natural talents rather than the whole entertainment aspect of it all. I think the UFC name is out there, I think the product will grow regardless no matter what, I think they could afford to take on a more professional spin on it. At some points it just feels like its starting to get more produced like WWE rather than more credible sport (imo) such as nfl, nba, nhl, etc.

How do other people feel?

Last edited by Zubuis : 12-03-2010 at 06:29 PM.
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Old 12-03-2010, 06:31 PM   #2 (permalink)
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it has nothing to do with the UFC or its marketing, it has everything to do with the fighters themselves.
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Old 12-03-2010, 06:45 PM   #3 (permalink)
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Yeah that is definately true that the fighters are as much to blame (or more in some cases) as the organization. However if the fighters arent performing upto their standards (which often is the case b/c Dana White is unhappy in post fight conference) then maybe they should be readjusting the way they hype future fights so its more realistic.

I dunno maybe it just seems weird to me because often with other sporting leagues, its the actual media that often over hypes things rather than the organization itself.
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Old 12-03-2010, 06:52 PM   #4 (permalink)
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Even the NFL, NBA etc are guilty of overhype althought the people hyping those games are usually analysts and not actual NFL or NBA reps. Take last nights Miami-Cleveland game, yeah LeBron got boo'ed but the actual game sucked and most knew that even though there was so much talk about that game. I remember a few years ago when New England went 16-0 and when they played Dallas both teams were like 8-0 or something and they dubbed the game the "duel in Dallas" and it was supposed to be this great game and Dallas got whooped, and these are examples of regular season games that mean nothing and get over-hyped. The UFC does go overboard with over-hyping mediocre fighters and events but that's part of the fight game imo.
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Old 12-03-2010, 11:05 PM   #5 (permalink)
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They do a great job of hyping.
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Old 12-04-2010, 01:55 AM   #6 (permalink)
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They do a fine job, they've made Spike in to what it is today.

I'd like to see them move out of the pay-per-view model and sign a contract with CBS, ABC, NBC, Fox or even ESPN --- like the other major sports. The fighters would get more promotional money, huge exposure to the public, more advertising revenue instead of PPV sales. 30+ nationally broadcast fights a year in the U.S. Though I think Nick Diaz single handedly put a black mark on that happening though.
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Old 12-04-2010, 09:03 AM   #7 (permalink)
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They UFC does an absolutly excellent job marketing their events and their fighters..

They are the very best at it.

It's damn impressive.
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