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UFC The Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books. UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.

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Old 01-21-2011, 01:33 AM   #1 (permalink)
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The UFC Hype Machine

The ufc is well know for giving various fighters a substantial amount of hype when they are relatively untested or full of unknowns. The best current example is Jones. Many people here are buying into the hype and proclaiming him a future champion. Btw I do not mean "buying into he hype" in a pejorative manner. Brock Lesnar was a huge product of the hype machine and when he got demolished by Cain it was quite the deflation of his status. I also feel that Machida suffers from this in my eyes. Due to the extreme hype behind him I was pulling for Shogun in the first fight. I wanted to see that hype dwindle. Now Machida who was touted for being underrated and has the infamous era quote, is on a slide. I'm asking you guys, how much do you buy into the hype? How long does it take for you to consider someone a legit contender and not just hype for ppv sales? Do you prefer to see a major hyped fighter win and live up to it or would you rather see them lose?

Also I don't mean anything negative agains the ufc for their hype machine. They are trying to sell their fighters as the best in the world and there's nothing wrong with that. I'm just merely asking about it's impact on you guys
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Old 01-21-2011, 02:00 AM   #2 (permalink)
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I don't see how Jones is the product of UFC hype though. If anything it's the internet fans who made this hype and maybe Joe Rogan although I don't remember him saying anything special like Jones will be champion by 2011. Unless you include the fans in the UFC hype machinery of doom.
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Old 01-21-2011, 02:12 AM   #3 (permalink)
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Personally, I think the Jon Jones hype is justified. That guy is amazing and he has looked great in all his fights. As for Lyoto and Lesnar, after 1 or two fights, you seem to have written them off. While some people know me as the guy who thinks Brock is massively overrated due to hype. He is still an accomplished UFC fighter and you cannot deny what he has done, same with Machida. No fighter is invincible and will get losses. I mean, Fedor lost to Werdum and people still believe that Fedor is STILL #1 P4P fighter over GSP and Anderson Silva, mostly because of his past accomplishments. Hype for fighters doesent just come from the UFC, alot of it comes from the Fans, the MMA "experts", other promotions, and what the fighters have done. 1-2 losses will stall a fighter, but it doesent hurt anything they have done before that.

I know people are slagging the UFC daily going "Oh they overrate their fighters SOO MUCH, they think they are the best, haha they thought Brock Lesnar was the best and he only had 5 fights haha!" Let me clarify things, how big of a record the fighter has means very little. It is the people that the fighter has beaten and the amount he has beaten them is what holds significance. Guys like Fedor, Big Nog, Anderson Silva, BJ Penn these guys are considered some of the greatest of all time because of the people they fought and beat. BJ Penn's record of 16-7-1 doesent look the greatest but look at all the guys he fought. Same with Brock, he came with 1 fight to the UFC and he was fed to the wolves yet managed to knock off some good people. Look at Jeremy Horn who is 87-20-5, should he be the #1 P4P? I mean he does have a great record with over 100 fights. Its because he mostly fought a bunch of nobodies.

And yes people can overrate or over hype fighters all the time. I just read a long thread with people saying that Nick Diaz could beat GSP quite well if they ever fought. This was due to a video of Gilbert Melendez saying that Jake Shields and Nick Diaz especially could handle GSP no problem. And if people disagreed, they are "ZuffaZombies" or buy into the "UFC Hype". They are people like that all the time, but talk is cheap and they will never know unless they actually fought. But GSP is considered the #1 P4P by many, give him some credit that he would be still favoured to win because he is THAT good.

The UFC hype machine is not a force as people realize. They could say all the things they want to, but the performances in the Octagon/Ring speak for themselves to determine who really is a great fighter. GSP showed up at a StrikeForce Event and they were raving about him. To be considered great in MMA you gotta fight the best in MMA, allegiances and affiliations mean nothing. Sorry if I wrote alot.
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Old 01-21-2011, 02:31 AM   #4 (permalink)
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The Jon Jones hype is real. the guy is young and aready a monster
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Old 01-21-2011, 02:51 AM   #5 (permalink)
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It's hard to stay objective when someone is hyped. You can try but after 100nth video you saw that Brock is the next big thing, you will start to doubt.
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Old 01-21-2011, 03:37 AM   #6 (permalink)
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Hype means nothing to me. It's all just capitalistic marketing, I'm not taking a stance on the practice, I just don't pay attention to it. I agree that Jon Jones is way too overhyped. Yes he has been wrecking people, but he's been wrecking nobody's. You can argue that no one had done said wreckage on fighter before, but how does that translate to him doing the same thing to a top five fighter.

I like to think that after watching the top dogs fight for a certain amount of time, you tend to know what one is bringing to the cage. When a fighter wins impressively over a fighter that the majority of fight fans agree is legitimate, I start to pay closer attention. It's not that I'm not watching them now, it's just that I don't get impressed by just anything.

A good example would be Brian Stann's recent win over Leben. Sure Leben has a tough chin and some impressive wins. But i've seen the dude busted up, choked out or just plain on the losing end of things. It's hard to say what a win like that over Leben truly means for Stann in the division, but the seeds have been planted for a hype train to commence.

I also like to see a fighter in trouble/overcome adversity. That is when you truly find out what one is worth.
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Old 01-21-2011, 05:30 AM   #7 (permalink)
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Hammil, Vera or Vlad are not nobodies if you don't know them doesn't mean they are cans.
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Old 01-21-2011, 06:01 AM   #8 (permalink)
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Originally Posted by sNuFf_rEaLiTy View Post
I also like to see a fighter in trouble/overcome adversity. That is when you truly find out what one is worth.
This line says it all. Ive said 1001 times before that until a fighter is in some kind of serious trouble and come through it, their status will always be nothing but hype. At the end of the day, somebody like Bones may very well drop like a sack of spuds the moment somebody touches his chin properly.


Cain is a great example. After the Kongo fight I knew the hype was justified.
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Old 01-21-2011, 06:03 AM   #9 (permalink)
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I believe Jones is a little over hyped as people put him in the same boat as lyoto,etc even though he is unproven. However you can't deny the talent, the hype is justify its just some fans take it overboard. Jones does things that elite fighters are doing now. Plus he is the ultimate student of mma in which case he watches and adds to his game from what he see. Plus he is bless with tremendous athletic ability.

You have fighters and then you have athletes like jon jones,silva,aldo etc. The difference is amazing for example chuck was a fighter not an athlete. An athlete however can do stuff fighters can't or don't attempt as they gotta think about it. Such as a spinning back first turn into an axe kick. Guys like jones can pull that off in there sleep.
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Old 01-21-2011, 10:32 AM   #10 (permalink)
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Sure JBJ hasnt really proven himself, but for what he has done just as a newcomer is amazing and the ufc isnt over hyping him, its more that the fans see the potential, no ones saying hes the greatest, just that he could be, or atleast really good.
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