UFCThe Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books.
UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.
Actually the winner of BJ vs Fitch gets the next title shot at WW according to Dana. It doesn't matter if GSP already beat them both, these guys deserve their shots especially after BJ getting a win over Fitch or Fitch getting a win over BJ.
GSP might not even be champ anyway, he could lose to Shields, or he could win to Shields and vacate the WW title, who knows?