You either love Chael or you don't.
I don't care how big of a douche Sonnen is because he makes the UFC and all his fights so much more entertaining and makes everything so personal, I love it.
That is exactly the point.
As I was saying, this thread has over 2.000 hits now!
And most of them are the haters.
Basically, if I don't care about a topic or a fighter, I wouldn't even bother to read or write anything regarding this issue. But when it comes to Chael, EVERYBODY loves to get involved. The fans love to see or read him and the haters love to hate him.
That is perfect marketing.
The point is, weather you love OR hate him he seems to be intersting is he not?
And from Sonnens perspective, that is a) smart and b) money in the bank.
He knows he pulls everyone. His fand wanna see him win and the people who despise him want to see him get KTFO.
The end of the matter is most likely a huge number from both camps will order the PPV
People love to talk about him, weather it's good or bad.
Mission accomplished right?!