UFC, Strikeforce Not 'Business As Usual' -- Business Better Than Ever - MMA Forum - UFC Forums - UFC Results - MMA Videos
UFC The Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books. UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.

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Old 03-13-2011, 10:12 AM   #1 (permalink)
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UFC, Strikeforce Not 'Business As Usual' -- Business Better Than Ever

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Dana White is the best in the world when it comes to hyping a fight, and sometimes that requires a little bit (or even a lot) of overstatement. But every now and then, he decides to understate things. And that's what White has done with the news that the UFC purchased Strikeforce.

In his interview with Ariel Helwani, White said repeatedly that the UFC buying Strikeforce would result in nothing more than "business as usual" -- the UFC would keep putting on its own fights, Strikeforce will keep putting on its own fights, and not a whole lot will change.

Don't believe it. This transaction won't result in business as usual. It will result in the UFC's business growing far beyond the usual.

The UFC was already the No. 1 mixed martial arts promotion in the world by a huge margin, and now it has purchased the No. 2. There really is no No. 3, and with one company now controlling the sport of MMA to an unprecedented extent, we're going to see business get better in a lot of ways:

The fights: What the UFC has always stood for, Dana White frequently says, is giving the fans the fights they want to see. And so while White says now that the fighters under contract to Strikeforce will remain in Strikeforce and the fighters under contract to the UFC will stay in the UFC, it's just a matter of time before we see crossover super fights. If the fans are clamoring for it, it would be crazy not to do it.

My money is on the first super fight coming in 2012, with the Strikeforce heavyweight champion taking on the UFC heavyweight champion. Imagine the hype surrounding an Alistair Overeem vs. Cain Velasquez fight, if Overeem has won the Strikeforce heavyweight tournament and Velasquez has beaten Brock Lesnar or Junior dos Santos. That would be the fight the fans would want to see, and it's the fight the UFC would make.

Eventually, I think the UFC will do exactly what it did with the WEC, and fold the smaller promotion into the bigger promotion. But before that happens, expect to see some Strikeforce-UFC super fights, even if those fights aren't currently in White's plans.

The Fighters: Most of the fighters under the Strikeforce banner, have to be thrilled at the idea of Zuffa's promotional muscle getting behind them. Someone like Strikeforce lightweight champion Gilbert Melendez is going to see his stock surge among MMA fans, many of whom are exclusively UFC fans and don't know who Melendez is.

Where it's a bad thing for fighters is that if you're a free agent, you can't count on two big promotions bidding for your services anymore. Fighters like Dan Henderson and Jake Shields, who benefited from switching promotions for more money, won't have that option anymore.

The Media: MMA still doesn't receive as much mainstream media attention as it should, and one of the reasons is that the mainstream media still doesn't really get how MMA works: The average newspaper sports editor wouldn't know Cain Velasquez from Kimbo Slice. For the mainstream media, this move will simplify things, and make the sport easier to follow, and therefore easier to cover.

The TV deals: Strikeforce's television model is fundamentally different from the UFC's, with the UFC focusing on pay-per-view and basic cable while Strikeforce goes for premium cable on Showtime and, occasionally, network television on CBS. The UFC has tried hard to get a premium cable deal (a deal with HBO fell apart at the 11th hour), and getting the UFC on network television has long been viewed as a necessary step toward mainstream acceptance. Taking over Strikeforce means taking over the TV contracts, and it's a step toward a world where the UFC is able to gain more exposure on TV without cannibalizing its bread-and-butter pay-per-view business.

The calendar: White has said in the past that he envisions a future time when there's never a week when the UFC isn't running shows somewhere in the world -- and maybe even running multiple shows on the same weekend. As the UFC is currently constructed, that's not possible. But with the addition of more fighters and more staff, you can easily see how 52 shows a year -- or more -- is a real possibility. In 2010, the UFC did 24 events, the WEC did eight events and Strikeforce did 15 events. Combining the three promotions makes it entirely possible that Zuffa could put out a schedule in which it never takes a week off. Not in 2011 or 2012, but some day in the not-too-distant future.

These are exciting times for MMA fans, and this deal is a game changer for the sport. Dana White knows that his business is looking better than ever.
http://www.mmafighting.com/2011/03/1...better-than-e/
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Old 03-13-2011, 10:44 AM   #2 (permalink)
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1 show per week, I've heard Dana talk about it before and now that he has Strikeforce & the WEC it certainly looks plausible. Exciting times.
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Old 03-13-2011, 11:00 AM   #3 (permalink)
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I love the big fight possibilities but, it's time for me to start actively supporting Bellator.

war m-1 ??
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Old 03-13-2011, 11:47 AM   #4 (permalink)
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1 show per week, I've heard Dana talk about it before and now that he has Strikeforce & the WEC it certainly looks plausible. Exciting times.
I don't like the 1 show per week idea. Just take the exictment away for me . and people will get too fed up quick.
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Old 03-13-2011, 11:55 AM   #5 (permalink)
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I don't like the 1 show per week idea. Just take the exictment away for me . and people will get too fed up quick.
Yep.......and MMA events seem to come along quick as hell anyway, no need for it to be weekly.
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Old 03-13-2011, 12:12 PM   #6 (permalink)
 
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Depends really. There could be huge events every month or so and smaller fightnight events to fill the gap. They could add in 2 title events per PPV that way.

It all depends on how they do it.
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Old 03-13-2011, 05:29 PM   #7 (permalink)
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Yep.......and MMA events seem to come along quick as hell anyway, no need for it to be weekly.
Nothing wrong with it weekly aslong as its on a subscription based network like most sports i.e Football , NFL , NBA etc when you charge PPV every week then you have a problem.

How can you not like MMA every week ?
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Old 03-13-2011, 05:46 PM   #8 (permalink)
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Not every event has to be a pay per view.

Big events should be no more than one a month thats for sure (unless perhaps they kept a stable amount of Vegas/US events and just increased the large cards over seas)

I don't see a problem with an increase in Fight Nights, people wouldn't get bored of seeing mma every week. It would just cater to different fans, the hard core can't get enough fan watches every thing they can possibly see and the average fan continues to watch only the bigger events.

Boxing is pretty much on every week, I mean you can normally view a boxing match of some sort on a weekly basis its just that large events and prime time/pay per view fights are less frequent.
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Old 03-13-2011, 08:27 PM   #9 (permalink)
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I don't like the 1 show per week idea. Just take the exictment away for me . and people will get too fed up quick.
And who can afford 50 bucks a week honestly? The ppv buys will go down so much it aint even funny. Everyone will be going to the closest bar to watch them.
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Old 03-13-2011, 10:01 PM   #10 (permalink)
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Like others have eluded too, you would probably see a weekly event (Fight Night / versus on a specific night, friday, saturday (already seems to work) or whatever they choose, combined with TUF, all on a subscription based channel or a huge network deal (ESPN, CBS)

The weekly event could feature up and comers, smaller weight classes, headlined by a middle of the road fight.

Then once a month have a large PPV card where belts are featured.

UFC has already stated the follow the WWE business model, i doubt it ever goes to nightly shows in towns, but weekly is very possible.
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