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UFC The Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books. UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.

 
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post #1 of 9 (permalink) Old 03-13-2011, 12:40 PM Thread Starter
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Business as usual or Damage Control?

Many here and all over the world have been skeptical about White's new catchphrase: "Business as Usual".

Different arguments are given for this various degrees of doubt, a lot of people are currently arguing that the UFC would be better of absorbing Strikeforce in like they did with the WEC and setting up this so called Super Fights. Of course, that's not what UFC's head honcho Dana White said to Ariel Helwani on their exclusive video interview.

White repeteadly mentioned that Strikeforce was going to continue operations as usual, Coker would still on charge and nothing was going to change, except that Zuffa was now the owners and they were going to adverstise each other, in fact the official UFC twitter is already advertising Diaz vs Daley.

This is where a part of the MMA community has their issues, they dont believe Dana White means that things are going to remain the mostly the same as he claims. Dana himself mentioned that there's a lot of people at the other side of the table that don't like him, Fedor and M-1, Showtime, Daley, Barnett, Henderson, Shamrock, ETC. So the working logic is that Dana interview is just a way to keeping the waters relatively calm while he makes his real move, whatever that is.

This, however, is not something i'm ready to agree on, for once i'm ready to believe that Dana White means everything (or most of what) he said on his interview. Dana put a lot, and i mean a lot of emphasis on Business as Usual, Strikeforce is gonna run the same, we are just going to advertise them and give them pointers on production so they can put a better product more up to the UFC standard. This reminds me of the whole WEC ordeal, ZUFFA aquired it at around WEC 25 and when i started watching it at WEC 34 it was already UFC-lite with a blue color shade.

There has been some talk of the UFC wanting to get a premium cable deal for a while, and that something the Showtime/Strikeforce partnership brings to the table, not only that but Showtime/Strikeforce produces a fair number of shows and has been on national TV before(regardless of their ratings), i honestly believe that ZUFFA doesn't have the competent workforce to just fold Strikeforce, sign all their fighters and produce the same numbers of show they did under the UFC banner.

So this is why i believe that is in ZUFFA's best interest to do whatever it takes to keep Strikeforce alive and slowly turn it into the new WEC, or UFC-lite if you might. I'm sure that UFC will eventually merge Strikeforce in, but it won't be until Strikeforce looks exactly like the UFC with another name and a big part of their workforce has their allegiances with ZUFFA.

What am i expecting for now then? Heavy Cross advertising, UFC snatching their top guys when their contracts are up, a change on the Ring Girl outfits and a slow shift in the overall production values to look more like the UFC.


So Business as Usual or Damage Control?


I think is both, Dana wants Strikeforce to do well because it's the business strategy that fits better with his strategy of global expansion.


But then again, i don't have any business degrees.



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post #2 of 9 (permalink) Old 03-13-2011, 01:02 PM
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I didn't bother reading it all...kinda stopped when I read "Dana "*******" White", whats the point of adding stuff like this when you are trying to add constructive criticism.

Anyways... It is business as usual until contracts expire, then the UFC will step in and do it the way they want. UFC doesn't have a whole lot of control mainly because of the fighters contract and the showtime tv contract in place.

Dana can't even say that he will go elsewhere after showtime, I don't think hes allowed to say things like that when you have a contract like that in place.

It will change, but its business as usual for at least the next year.

Last edited by Spec0688; 03-13-2011 at 01:05 PM.
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post #3 of 9 (permalink) Old 03-13-2011, 01:04 PM Thread Starter
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Quote:
Originally Posted by Spec0688 View Post
I didn't bother reading it all...kinda stopped when I read "Dana "*******" White", whats the point of adding stuff like this when you are trying to add constructive criticism.

Anyways... It is business as usual until contracts expire, then the UFC will step in and do it the way they want. UFC doesn't have a whole lot of control mainly because of the fighters contract and the showtime tv contract in place.

It will change, but its business as usual for at least the next year.
its just a nickname coz he's known to drop a lot of F-bombs. gawd, ppl are so sensitive these days.



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post #4 of 9 (permalink) Old 03-13-2011, 01:12 PM
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its just a nickname coz he's known to drop a lot of F-bombs. gawd, ppl are so sensitive these days.
Actually, he doesn't drop the f bomb as much as he did earlier in the UFC days. He used to say it every time he spoke, now he only says it for topics regarding Fedor. It has to do with the mainstream aspect of the UFC, it is getting up there in the media and I am sure one of the Fertitta(sp?) brothers sat down with him.

It has nothing to do with sensitivity either. It has to do with credibility, I won't read an MMA article when they just throw all sorts of language out there, and that is why it looks like you tried to do. Gotta be professional
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post #5 of 9 (permalink) Old 03-13-2011, 01:20 PM Thread Starter
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Originally Posted by Spec0688 View Post
Actually, he doesn't drop the f bomb as much as he did earlier in the UFC days. He used to say it every time he spoke, now he only says it for topics regarding Fedor. It has to do with the mainstream aspect of the UFC, it is getting up there in the media and I am sure one of the Fertitta(sp?) brothers sat down with him.

It has nothing to do with sensitivity either. It has to do with credibility, I won't read an MMA article when they just throw all sorts of language out there, and that is why it looks like you tried to do. Gotta be professional
point taken and removed.



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post #6 of 9 (permalink) Old 03-13-2011, 01:25 PM
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I think we will begin to see the impact of this purchase in the future but for now it will be business as usual.
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post #7 of 9 (permalink) Old 03-13-2011, 01:36 PM
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Scott Coker is happy with his millions. Even he knew it was only a matter of time. Did a quick write up about how they were desperate so they concocted the idea of the grand prix because their HW division needed more depth along with the rest of the divsions. Everybody pretty much fought one another already. Curious as to see who initiated the contact.
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post #8 of 9 (permalink) Old 03-13-2011, 02:13 PM
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Strikeforce = Smackdown of MMA
UFC = Raw of MMA
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post #9 of 9 (permalink) Old 03-14-2011, 05:10 AM
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TBH, despite a drop in talent, acquiring Dream/K-1 from Fighting and Entertainment Group over Strikeforce would have been a far more lucrative option for global expansion.
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