1) ESPN doesn't give the UFC any real TV time to grow it's audience, so why give them a news breaking story that they would just add to their "In other sports" news show.
2) DW is Extremely smart to do it this way because ESPN is ******* slammed right now covering the NFL lockout, Getting ready for March Madness, NBA, and to a lesser extent but better covered than the UFC and MMA, Hocky finishing up it's season. Seriously, the news would have been broken after we found out who won the little league California tournament.
3) I am glad that DW is reaching out to MMA orgs to break news like this. It shows he does care about our fringe, elite, keyboard warrior, etc, people. He knows where we look for MMA news and he went there. I applaud him.
Maybe, just maybe, ESPN will finally give us 15 minutes a day to discuss MMA news and then they will get the big stories. My guess is it is unlikely.