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UFC The Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books. UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.

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Old 03-16-2011, 06:02 PM   #1 (permalink)
 
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What Dana can learn from Vince and the WWE

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(“Read my lips: ‘TNA WRESTLING F*CKING SUCKS!’”)

Recently the MMA community witnessed another watershed moment as Dana White announced that Zuffa, parent company of the Ultimate Fighting Championship, had once again purchased the competition. This time the victim was San Jose based Strikeforce. Whether or not we look back upon favorably in the future depends on how the suits handle the situation. If history is any indicator, and it is, and I can compare a legitimate sport in MMA to a male soap opera in professional wrestling, and I can, then there is nothing to fear. Yo Dana, I know you’re reading so sit down and take some notes, class is about to begin.

Both the UFC and WWE generate the majority of their revenue from PPV while they supplement a portion of it with advertising and merchandise such as videogames, clothing and DVDs. They share a target demographic of the 18-34 year old male. Although one is more entertainment than the other is, it plays a huge role in each finished product as evidenced as Diego Sanchez’s “Energy bonus.” Contrary to what a few jaded fans claim, the two have more in common than you might imagine.

An announcement of such magnitude like the one we received last weekend excites, saddens, and angers many people, both fans and fighters. We’ve been told ad nauseum that the two mixed martial arts promotions will remain separate entities and it will be “business as usual.” Wait, what?! As a guy who has a rooting interest in the success of the sport I can’t help but think of the possibilities and how wonderful this is – as long as the UFC brass learns from the mistakes of Vinnie Mac.

Almost ten years ago to the day, World Wrestling Entertainment owner and CEO Vince McMahon bought World Championship Wrestling along with the assets of Extreme Championship Wrestling, which folded after filing bankruptcy in April 2001. In a move so unprecedented, the wrestlers themselves collectively had to pick their jaw up from off the floor when Vince’s son, Shane McMahon, appeared on WCW Monday Nitro. Talk about being blindsided! The fans didn’t know if they were supposed to cheer or boo so they held their breath as they watched history being made. Don’t play stupid; you remember how it went down. Just thinking about it gives you goose bumps.

For over twenty years, the then WWF waged war in competition for fans and TV ratings against WCW week in and week out. Then one day Mr. McMahon just dropped a brick of Benjamins on the table in front of his former foe. Check and mate. (Eww, gross… two old dudes. Barf!) Just like that, it was all over. Done. Finished. It’s a moment no pro wrestling fan will ever forget for many reasons, one of which being the unfortunate outcome of such a promising situation which was overflowing with potential.

When the McMahon shelled out roughly $4.2 million for a sinking ship, he did it so that he could prevent another baller from stepping in and putting up a fight. He had Ted Turner’s promotion down in the dirt when he seized the opportunity to finish it off with a chair shot.

Filled with a surplus of talent, even after cutting several undercard wrestlers, the equivalent to prelim fighters, from both sides, the WWE underwent a “Brand Extension” phase. They created two de facto shows, Smackdown and Raw, which had their own separate rosters, titles, everything under the illusion that they were competing against each other despite both being owned by McMahon and never airing on the same night.

The primary reason for the fall of pro wrestling is the rise of MMA. Dana won’t have to compete against himself so he’s already a step ahead of Vince. The gap between #1 and #2 is vast and desolate. Where the Mac Daddy failed, the Baldfather can succeed. Do not treat the newly acquired Strikeforce fighters like second-class citizens. Treating them like stepchildren still OK.

Over the next several years a steady decline in attendance, home video sales and pay-per-view buys have left the sports entertainment mecca a shell of its former self. Dana and the Fertitta’s would be remiss if they didn’t consider the following:



I believe that if Zuffa remains vigilant in their efforts to becoming larger than the NFL and becoming the biggest sport in the world, they are more than likely going to succeed. Who’s going to stop them, the NFL? Those buffoons can’t even figure out whether or not to play again next year and make a ton of money or not. Like that’s a tough question. Sheesh!

Will complacency set in? Not if Bellator or Shark Fights have any say in the matter. Those two promotions are the TNA of MMA. Wait, that didn’t come out right. Nevermind. With deals to broadcast their fights on MTV2 and HDNet respectively, the UFC isn’t technically out of competition to squash. At least not yet anyway.

There are far more legal issues at hand than a monkey like me can sift through. I’m sure there are many logical reasons for why we can’t and won’t get to watch Cain Velasquez and Alistair Overeem trade leather anytime soon. It’s quite possible that the legality of certain contract terms, Dana White is handcuffed until the deal with Showtime is up. Until then it’s just business as usual.
Source: CagePotato.com

Thought this was interesting to read, wanted to share

Well, to put it short - please don't screw this up Dana!
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Old 03-16-2011, 06:11 PM   #2 (permalink)
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It was a good read. Right now I like the SF acquisition by Zuffa but how good a move it is will be in the execution over the next 5 or so years. I agree completely about the point of not treating the SF fighters as second class citizens.
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Old 03-16-2011, 06:54 PM   #3 (permalink)
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I was right there with him until he implied that the UFC could pass the NFL in terms of popularity in the U.S. market any time soon.
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Old 03-16-2011, 07:04 PM   #4 (permalink)
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I was right there with him until he implied that the UFC could pass the NFL in terms of popularity in the U.S. market any time soon.
Depends what you consider soon. 5 years?
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Old 03-16-2011, 07:13 PM   #5 (permalink)
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I don't see MMA or the UFC ever surpassing the NFL in America unless something drastic happens to the game of football or the league. Growing up in the Philadelphia area and being a die hard Eagles fan in certain cities football is a religion.
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Old 03-16-2011, 08:28 PM   #6 (permalink)
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I don't see MMA or the UFC ever surpassing the NFL in America unless something drastic happens to the game of football or the league. Growing up in the Philadelphia area and being a die hard Eagles fan in certain cities football is a religion.
Exactly i mean , Football ( soccer ) isnt that big were you're from but its a way of life in Europe , MMA or the UFC will never surpass Soccer in world popularity its wishful thinking just like surpassing NFL which is the same in the US as soccer is to the UK.
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Old 03-16-2011, 08:30 PM   #7 (permalink)
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I was right there with him until he implied that the UFC could pass the NFL in terms of popularity in the U.S. market any time soon.
Almost what I was thinking except instead of anytime soon, I would say ever.

The UFC will surpass the WWE because it is real, and completely unpredictable. Also because out of 2 hours of WWE you get maybe 20 minutes of action, 20 minutes in commercials and 80 minutes of stupid soap opera garbage.

Excellent article though.
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Old 03-16-2011, 09:16 PM   #8 (permalink)
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Thanks for posting the article. It was interesting, since I'm not that familiar with the history of the WWE buying WCW. Though the author makes several errors in understanding the business side of both the UFC and WWE.

Anyone who thinks the WWE makes the majority of its revenue on PPV, probably shouldn't tell Dana White, "sit down and take some notes, class is about to begin." It's not a good look...

The UFC is certainly closer, they certainly make a plurality of their revenue from PPV. But just from reading summaries on S&P reports on Zuffa, it's probably not a majority.
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Old 03-16-2011, 09:20 PM   #9 (permalink)
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Exactly i mean , Football ( soccer ) isnt that big were you're from but its a way of life in Europe , MMA or the UFC will never surpass Soccer in world popularity its wishful thinking just like surpassing NFL which is the same in the US as soccer is to the UK.
Yeah, but like Dana says, fighting is in our DNA, always has been and always will be, almost everybody in the world has either been in a fight or stopped what they were doing to watch a fight in the street or whatever, we are fascinated by it. Fighting is recognised in all forms of cultures around the world, its just what humans do, so to say its wishful thinking? i dont know, i think MMA has huge potential to be the biggest sport on the planet.
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Old 03-16-2011, 09:27 PM   #10 (permalink)
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Originally Posted by DJ Syko View Post
Yeah, but like Dana says, fighting is in our DNA, always has been and always will be, almost everybody in the world has either been in a fight or stopped what they were doing to watch a fight in the street or whatever, we are fascinated by it. Fighting is recognised in all forms of cultures around the world, its just what humans do, so to say its wishful thinking? i dont know, i think MMA has huge potential to be the biggest sport on the planet.
Ok well I suppose it would be possible for it to reach NFL-caliber popularity in the U.S., or NHL-caliber in Canada. Very small, but it is possible.

Soccer however, just watching highlights of cities reactions to wins in World Cup games, especially in South America....tells me it won't ever reach that type of insanity.
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