Heeeeey...I'm a big Jon Jones fan and i think Shogun should feel a bit disrespected.
But not by Jones or his fans..but from the UFC itself.
Dana should stop acting like a moralist, because he is not!
The UFC should have shown more respect for Shogun, because he's their champion. And they didn't.
Dana/the UFC have made everything possible to HYPE (hate the word) Jones as much as possible: movies about him, interviews, so many public appearences and stuff like that.
They are going ALL IN on Jones, because he is still very young, has a fan base that grows every day and they could use him as their next superstar for the years to come. If he wins this saturday, his status will sky rocket and it will feel like the future is now.
If he loses - it's not a disaster. He is young, he will get back to training, trying to refine his skills and get better. And come back stronger and more experienced next year and challenge for the belt again. And he will still be 25. (very young for this division).
So...even though Dana is right this time, he should blame himself/the company he runs, for this situation being created in the first place.