Is the UFC Finally Serious About Making a New Star in Jon Jones? - MMA Forum - UFC Forums - UFC Results - MMA Videos
UFC The Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books. UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.

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post #1 of 6 (permalink) Old 03-17-2011, 01:53 PM Thread Starter
Dexter Morgan
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Is the UFC Finally Serious About Making a New Star in Jon Jones?

Last year we identified a problem, one the UFC has been pondering for some time. Where are all the new stars? Since the UFC exploded into the mainstream consciousness with The Ultimate Fighter in 2005, the business has grown dramatically. Stars have been born, men capable of drawing hundreds of thousands of fans with their names alone. Unfortunately, those men, the ones who built the sport, are looking older and older every day.

When MMA Payout did a study of the UFC's top draws, a handful men stood out. Few were the products of their star making system. The last enduring star they created was Georges St. Pierre, a man who won his first world title all the way back in 2006. Since GSP, they've had a hard time creating the kinds of stars that make fans want to put money down. They were given a gift in Brock Lesnar and have done an astounding job making him a bigger star than ever. But the home grown talent with potential seems to have a hard time breaking through. Several years into Anderson Silva's reign he's finally catching a little steam. Too bad he's on the tail end of a great career.

In some ways it has been right out of the WCW school of promotion. Before being sold to their greatest rival, the Atlanta based wrestling promotion was famous for pushing older stars in the stead of new and promising talent. UFC presenting a Tito Ortiz and Chuck Liddell coached season of TUF was a bad sign they might be on the same path - that they weren't ready to push the next generation of fighters to the fore. Meanwhile rising talents like Frankie Edgar and Gray Maynard remain virtually unknown outside the subset of very hardcore fans:

The UFC has done a great job using reality television to populate the middle of their cards with recognizable talent. But they haven't been successful in building the next big thing. TUF has been used as a television vehicle for fringe prospects like Amir Saddolah and never wills like Kimbo Slice. It's brought us gatekeepers like Nate Diaz and Joe Stevenson, quality fighters but not fighters with the potential to replace Chuck Liddell. Where are the mega prospects? Why wasn't Jon Jones featured in a season of reality television? Where was Cain Velasquez? How big a star would Phil Davis be with a TUF title under his belt? Those are men with potential to be huge stars. Instead, they feel like strangers to many UFC fans, fans that would rather give their emotional energy and support to the fighters they feel they know.

We've seen how powerful a tool reality television can be. Use it to take real blue chip prospects - the Mo Lawals, Ben Askrens, and Cain Velasquezs of the world - and make them television stars. Then, if they pan out at the top level of the fight game, you have a guy primed and ready to take the world by storm. You have the next Chuck Liddell and not the next Frankie Edgar - a great fighter who couldn't draw 5000 people on the power of his name to any arena in the world.

Bloodyelbow publishes like 4 articles a day on Jon Jones, if I were Shogun I would be pretty upset with all this stupid hype.

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post #2 of 6 (permalink) Old 03-17-2011, 01:57 PM
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What does Shogun expect? Jon Jones has been dominating people for the past 2 years and has caught a lot of peoples attention.

From a casual fans perspective, it looks like Shogun is hitting a brick wall because of all his injuries. If Shogun was able to stay healthy and keep up the performance we saw in both Machida fights, he would be getting a whole lot more attention.

Face the facts shogun fans, he has been out a bunch of times over the last couple of years due to injuries, you cant seriously expect him to hold any type of hype when he is always out.
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post #3 of 6 (permalink) Old 03-17-2011, 01:59 PM
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Originally Posted by Intermission View Post

Bloodyelbow publishes like 4 articles a day on Jon Jones, if I were Shogun I would be pretty upset with all this stupid hype.



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post #4 of 6 (permalink) Old 03-17-2011, 02:11 PM
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why would shogun be upset with jones hype? hes a professional fighter and jones hype equals less pressure for him. and i dont think it is stupid hype, its more than well deserved, and jon is hand made to beat shogun, who has next to no takedown defense. not to mention shogun is just coming off another surgery. im expecting jon to have the belt a very long time.

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post #5 of 6 (permalink) Old 03-17-2011, 02:22 PM
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The question is why do people keep flooding the forum with all this Jon Jones stuff? Its getting crazy.
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post #6 of 6 (permalink) Old 03-17-2011, 03:36 PM
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Originally Posted by vilify View Post
The question is why do people keep flooding the forum with all this Jon Jones stuff? Its getting crazy.
because he has a six pac!
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