Dana sure likes the F word - Page 2 - MMA Forum - UFC Forums - UFC Results - MMA Videos
UFC The Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books. UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.

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Old 04-07-2011, 01:35 AM   #11 (permalink)
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My favorite's when he's on the phone just having a regular conversation.
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Old 04-07-2011, 04:58 AM   #12 (permalink)
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Originally Posted by Bonnar426 View Post

Anyways, its a naughty word and Dana should show a little more professionalism in his job!
I think he actually is by keeping at it, proof is, we're talking about it, therefore it's smart marketing

Many people don't realize that, wether it's good or bad, if people talk about you, it's good for you

therefore if you really hate something, the best thing to do is to ignore it, because if you talk about it, you're actually promoting it.

Dana's language, while I think it was "natural" to begin with, is not a very valuable "gimmick" to the UFC brand, it helps to identify the brand in the eyes of the public. It's that "little something" that makes people talk just a little extra about the brand.


I think Zuffa/UFC are so well marketed, they should be studied in marketing school (if not already)

I do work a little in marketing myself and seriously, I'm amazed by how good they are at it. Reality show, video games, hyping fights, promoting fighters etc...

UFC/Zuffa is a perfect mix between true passion for the sport and extremely efficient image management.

One can criticize this or that (TUF, "fake" hype etc...) but the truth is: this is what brought MMA from "media novelty" to "mainstream sport" (ultimately)

And, believe it or not, Dana's language plays a huge part in that, it's a constant that goes throughout all aspects of what UFC is, you can hear it from TUF all the way up to the Octagon, interviews, statements, blogs etc... it's probably almost important as the octagon or the UFC logo themselves. it's a trademark
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Old 04-07-2011, 05:26 AM   #13 (permalink)
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Well, it's easier for Dana to say F*CK than to say "Fornicate Under Consent of the King"!
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Old 04-07-2011, 08:01 AM   #14 (permalink)
 
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lol @ 27 where he's talking about the HWs and cain looks over like "wait what was that?"
Well observed what was he talking about though TUF?
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Old 04-07-2011, 08:07 AM   #15 (permalink)
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I used to get on Dana for cussing so damn much. But today if Dana did not cuss or be himself the ufc would be boring. Dana white makes the ufc great, he does run the company but he is a fan first.
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Old 04-07-2011, 08:28 AM   #16 (permalink)
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I used to get on Dana for cussing so damn much.But today if Dana did not cuss or be himself the ufc would be boring. Dana white makes the ufc great, he does run the company but he is a fan first.
Me too. He wouldn't listen.
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Old 04-07-2011, 08:29 AM   #17 (permalink)
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I don't mind profanity at all, I swear all the time but Dana's bothers me because it buys him a free pass so easily. People attribute him with this reputation for being "real/honest/telling it like it is" just because he says "****" occasionally. BS, he is perfectly willing to lie through his teeth, set up undeserved title shots, whatever to sell more tickets.
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Old 04-07-2011, 08:30 AM   #18 (permalink)
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Me too. He wouldn't listen.
lol i should clarify that i used to hate on him for cussing so damn much.
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