I like Rashad, I think he is a charming and funny guy, he generally conducts himself well.
I think most the hate comes from his high profile fights against over popular guys (chuck/Forrest/Rampage) so he becomes the hate figure by default.
He has had a few boring wrestling matches but he also has been involved in some pretty good fights and has a knock out highlight reel as good as pretty much anyones!
I don't think he was that bad as a coach on TUF, it's just that Rampage is so beloved and they were rubbing each other up the wrong way.
I for one am a fan of Rashad anyway, I like him and hope he does well. I like Jones too so I pretty much hope they just put on a great fight for us all to enjoy.