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UFC The Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books. UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.

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Old 05-06-2011, 11:11 PM   #11 (permalink)
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Originally Posted by St.Paul Guy View Post
When the current cast of 50 somethings leave ESPN forever. Some of them even refuse to acknowledge that it is not fake . MMA is something of a social movement in sports, and the rigid old men that run ESPN are resisting it. It happens in all social movements. My guess is that once we the fans (most of which are 15-30) hit our peak earning power the coverage will increase tenfold on major television networks. Money talks.
Can't agree with that, as ESPN UK has broadcasting rights to all live UFC events. Maybe they're just testing the waters by showing it in the United Kingdom first.
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Old 05-06-2011, 11:11 PM   #12 (permalink)
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Originally Posted by St.Paul Guy View Post
When the current cast of 50 somethings leave ESPN forever. Some of them even refuse to acknowledge that it is not fake . MMA is something of a social movement in sports, and the rigid old men that run ESPN are resisting it. It happens in all social movements. My guess is that once we the fans (most of which are 15-30) hit our peak earning power the coverage will increase tenfold on major television networks. Money talks.
^^This.

ESPN promotes boxing above MMA because they have a stake in it as they run Friday Night fights every week for boxing and have no contract with the UFC. If they had a better reason to promote the UFC they would but since they don't it will never get top billing. ESPN pretends to showcase all sports but they always ALWAYS favor the ones they have contracts with and can showcase.

Just check out how they favor college football leagues that they have the rights to broadcast. They stepped in to stop the University of Texas going to the Pac-10 and offered UT a sweet deal for their own channel not for the benefit of college football but because they wanted to prevent FOX Sports from getting the Pac-10 deal with Texas included. They saved the Big-12(now the Big-10 minus the name) just to prevent FOX Sports from getting the Texas football market and retain it for themselves.

They will do anything to protect their own interests.
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Old 05-06-2011, 11:37 PM   #13 (permalink)
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Once the current fanbase gets their future kids into it, I see this sport destroying boxing.
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Old 05-09-2011, 01:48 AM   #14 (permalink)
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This time frame is a generations' worth, ie when my kids are my own age (or close to it). It's closer to 20-25 years and by then MMA and Football will be similar in popularity in North America.
Yep, it's all about the generations. Will take another generation to grow up for MMA to really become huge.

That said, American football is only big in America. MMA is already more global than NFL and so the growth of the sport and global appeal is definately larger than what American football could ever reach.
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Old 05-09-2011, 03:10 AM   #15 (permalink)
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Honestly, I dont think it ever will and I think that's a good thing. Hear me out before you all collectively lose your shit.

The way boxing is promoted is by singular fighters with big, big names... and that's it. That's why boxing is dying. They have a few super stars and blow them up HUUUUUGE (Mayweather, Pacman etc) but that's it. There are like 5 I can think of off the top of my head and at least 3 of those are retired.

MMA on the other hand is promoted by cards and organization, as an entire package. Yes, I realize there is a focus on the main event, but the ratio on ME focus to other fights focus is about 65:35. In boxing it's NOTHING but the main event. Does anyone know who fought last night aside from Pac? I sure as shit don't. I never heard any of them mentioned ever. This makes it EXTREMELY hard for boxing to even promote championship fights because people like me have NO CLUE who the **** he's fighting. Do I know who Shane Mosley is? Barely. Do I know the contenders who are shown off in Co-ME status in the UFC? You're damn right I do and so does anyone who moderately pays attention to the sport. If not they'll find them out on a countdown show or in the countless highlight reels they play for them during the promotional ads for the card. That's right, promos for the rest of the main card, not just the main!

I think the way the UFC and MMA in general now promotes MMA is a far broader reaching style. With so many fighters being put in the public eye, it's hard for a casual fan not to find one they relate to. It's hard for them not to find one who's style they like. We all have our favorite fighters and they're all for different reasons. Being an MMA fan feels like you're a fan of a sport and a team you kind of make yourself (I.E. a Top 5 list of fighters) where as being a fan of boxing, to me, feels like being a fan of singular fighters.

As far as the other side of that coin: When will MMA get wide spread media attention?

It already is, it's just not in a traditional outlet. MMA is a new breed of sport with a new advertising philosophy. The demographic for the sport is in the digital age and most of the advertising for it is done digitally. Be it in ads, games, interviews etc. MMA uses new media to reach it's audience because it's a new sport in a new age. A prime example of this is Dana basically telling ESPN to eat a dick and giving MMAFighting.com the exclusive news of the Strikeforce deal. The UFC itsself is a massive marketing machine. I don't think it needs ESPN at all honestly. It's blowing up fine on it's own terms.

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Old 05-09-2011, 05:07 AM   #16 (permalink)
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Originally Posted by TraMaI View Post
Honestly, I dont think it ever will and I think that's a good thing. Hear me out before you all collectively lose your shit.

The way boxing is promoted is by singular fighters with big, big names... and that's it. That's why boxing is dying. They have a few super stars and blow them up HUUUUUGE (Mayweather, Pacman etc) but that's it. There are like 5 I can think of off the top of my head and at least 3 of those are retired.

MMA on the other hand is promoted by cards and organization, as an entire package. Yes, I realize there is a focus on the main event, but the ratio on ME focus to other fights focus is about 65:35. In boxing it's NOTHING but the main event. Does anyone know who fought last night aside from Pac? I sure as shit don't. I never heard any of them mentioned ever. This makes it EXTREMELY hard for boxing to even promote championship fights because people like me have NO CLUE who the **** he's fighting. Do I know who Shane Mosley is? Barely. Do I know the contenders who are shown off in Co-ME status in the UFC? You're damn right I do and so does anyone who moderately pays attention to the sport. If not they'll find them out on a countdown show or in the countless highlight reels they play for them during the promotional ads for the card. That's right, promos for the rest of the main card, not just the main!

I think the way the UFC and MMA in general now promotes MMA is a far broader reaching style. With so many fighters being put in the public eye, it's hard for a casual fan not to find one they relate to. It's hard for them not to find one who's style they like. We all have our favorite fighters and they're all for different reasons. Being an MMA fan feels like you're a fan of a sport and a team you kind of make yourself (I.E. a Top 5 list of fighters) where as being a fan of boxing, to me, feels like being a fan of singular fighters.

As far as the other side of that coin: When will MMA get wide spread media attention?

It already is, it's just not in a traditional outlet. MMA is a new breed of sport with a new advertising philosophy. The demographic for the sport is in the digital age and most of the advertising for it is done digitally. Be it in ads, games, interviews etc. MMA uses new media to reach it's audience because it's a new sport in a new age. A prime example of this is Dana basically telling ESPN to eat a dick and giving MMAFighting.com the exclusive news of the Strikeforce deal. The UFC itsself is a massive marketing machine. I don't think it needs ESPN at all honestly. It's blowing up fine on it's own terms.
Mr Art hits nail on head once again.

Boxing seems flash and large from the outside. But the hype stems from a select few fighters. And the actual fights are getting worse and worse. It's unsustainable and dying... bordering on WWE quality when comparing hype with the actual fights. The two never match up. It's ALWAYS a let down. All the best fights happen way down the rankings, with zero hype and visibility.

MMA is growing off the back of actual entertainment. Actual good fights. Actual excitement. I predict a future that might not be huge, like boxing, but far more sustainable. At the end of the day, the product... the actual fights... are great. We, as fans, have a meaningful relationship with the fighters in general. Not just the top 5 guys. We love them.

Boxing has become a bling fest with very little love involved. Aside from the adulation Pacman gets, there is very little love between the fighters and fans. It's beoming anger, as each PPV gets worse and worse.
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Old 05-09-2011, 05:26 AM   #17 (permalink)
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When ESPN stops the coverage of MMA Live.. I think that would be a decent start into the right direction!
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Old 05-09-2011, 05:57 AM   #18 (permalink)
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When ESPN stops the coverage of MMA Live.. I think that would be a decent start into the right direction!
Haha! I agree with you here Coops. That is a god damn *awful* show.
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Old 05-09-2011, 08:33 AM   #19 (permalink)
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Originally Posted by TraMaI View Post
Honestly, I dont think it ever will and I think that's a good thing. Hear me out before you all collectively lose your shit.

The way boxing is promoted is by singular fighters with big, big names... and that's it. That's why boxing is dying. They have a few super stars and blow them up HUUUUUGE (Mayweather, Pacman etc) but that's it. There are like 5 I can think of off the top of my head and at least 3 of those are retired.

MMA on the other hand is promoted by cards and organization, as an entire package. Yes, I realize there is a focus on the main event, but the ratio on ME focus to other fights focus is about 65:35. In boxing it's NOTHING but the main event. Does anyone know who fought last night aside from Pac? I sure as shit don't. I never heard any of them mentioned ever. This makes it EXTREMELY hard for boxing to even promote championship fights because people like me have NO CLUE who the **** he's fighting. Do I know who Shane Mosley is? Barely. Do I know the contenders who are shown off in Co-ME status in the UFC? You're damn right I do and so does anyone who moderately pays attention to the sport. If not they'll find them out on a countdown show or in the countless highlight reels they play for them during the promotional ads for the card. That's right, promos for the rest of the main card, not just the main!

I think the way the UFC and MMA in general now promotes MMA is a far broader reaching style. With so many fighters being put in the public eye, it's hard for a casual fan not to find one they relate to. It's hard for them not to find one who's style they like. We all have our favorite fighters and they're all for different reasons. Being an MMA fan feels like you're a fan of a sport and a team you kind of make yourself (I.E. a Top 5 list of fighters) where as being a fan of boxing, to me, feels like being a fan of singular fighters.

As far as the other side of that coin: When will MMA get wide spread media attention?

It already is, it's just not in a traditional outlet. MMA is a new breed of sport with a new advertising philosophy. The demographic for the sport is in the digital age and most of the advertising for it is done digitally. Be it in ads, games, interviews etc. MMA uses new media to reach it's audience because it's a new sport in a new age. A prime example of this is Dana basically telling ESPN to eat a dick and giving MMAFighting.com the exclusive news of the Strikeforce deal. The UFC itsself is a massive marketing machine. I don't think it needs ESPN at all honestly. It's blowing up fine on it's own terms.
^^ SPOT ON!

Plus: too many f*cking organisations/belts, that get recognition: WBA, WBO, WBC, WBF, IBF, IBC, IBA, IBO.......and others.

When you talk *boxing champions*: "wich organisation?!"?!?!

Boxing is going down!
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Old 05-09-2011, 12:46 PM   #20 (permalink)
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Originally Posted by Soojooko View Post
Mr Art hits nail on head once again.

Boxing seems flash and large from the outside. But the hype stems from a select few fighters. And the actual fights are getting worse and worse. It's unsustainable and dying... bordering on WWE quality when comparing hype with the actual fights. The two never match up. It's ALWAYS a let down. All the best fights happen way down the rankings, with zero hype and visibility.

MMA is growing off the back of actual entertainment. Actual good fights. Actual excitement. I predict a future that might not be huge, like boxing, but far more sustainable. At the end of the day, the product... the actual fights... are great. We, as fans, have a meaningful relationship with the fighters in general. Not just the top 5 guys. We love them.

Boxing has become a bling fest with very little love involved. Aside from the adulation Pacman gets, there is very little love between the fighters and fans. It's beoming anger, as each PPV gets worse and worse.
I honestly see a future more akin to the NFL or baseball than boxing. People devote themselves to fighters much the same as they devote themselves to a home team. I mean look at me and Fitch or Bobby and Machida. We root for them like Bears fans in the nfl or cubs and red sox fans in baseball. I've never seen that in boxing. Boxers get love when there at the very top. Once they lose they are all but forgotten with the exception of the super famous guys. They don't have fans saying "he could beat (top 5 guy)" once they lose. When they're at the top and lose they just fall off the Earth and those fans they had move onto the next top guy.
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