Honestly, I dont think it ever will and I think that's a good thing. Hear me out before you all collectively lose your shit.
The way boxing is promoted is by singular fighters with big, big names... and that's it. That's why boxing is dying. They have a few super stars and blow them up HUUUUUGE (Mayweather, Pacman etc) but that's it. There are like 5 I can think of off the top of my head and at least 3 of those are retired.
MMA on the other hand is promoted by cards and organization, as an entire package. Yes, I realize there is a focus on the main event, but the ratio on ME focus to other fights focus is about 65:35. In boxing it's NOTHING but the main event. Does anyone know who fought last night aside from Pac? I sure as shit don't. I never heard any of them mentioned ever. This makes it EXTREMELY hard for boxing to even promote championship fights because people like me have NO CLUE who the **** he's fighting. Do I know who Shane Mosley is? Barely. Do I know the contenders who are shown off in Co-ME status in the UFC? You're damn right I do and so does anyone who moderately pays attention to the sport. If not they'll find them out on a countdown show or in the countless highlight reels they play for them during the promotional ads for the card. That's right, promos for the rest of the main card, not just the main!
I think the way the UFC and MMA in general now promotes MMA is a far broader reaching style. With so many fighters being put in the public eye, it's hard for a casual fan not to find one they relate to. It's hard for them not to find one who's style they like. We all have our favorite fighters and they're all for different reasons. Being an MMA fan feels like you're a fan of a sport and a team you kind of make yourself (I.E. a Top 5 list of fighters) where as being a fan of boxing, to me, feels like being a fan of singular fighters.
As far as the other side of that coin: When will MMA get wide spread media attention?
It already is, it's just not in a traditional outlet. MMA is a new breed of sport with a new advertising philosophy. The demographic for the sport is in the digital age and most of the advertising for it is done digitally. Be it in ads, games, interviews etc. MMA uses new media to reach it's audience because it's a new sport in a new age. A prime example of this is Dana basically telling ESPN to eat a dick and giving MMAFighting.com the exclusive news of the Strikeforce deal. The UFC itsself is a massive marketing machine. I don't think it needs ESPN at all honestly. It's blowing up fine on it's own terms.
Last edited by TraMaI; 05-09-2011 at 03:13 AM.