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Old 05-24-2011, 04:20 AM   #1 (permalink)
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Anderson Silva on list of 'World’s 50 Most Marketable Athletes

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And since Silva is the only mixed martial artist to make the list, that puts him ahead of combat sports' other marketing magnets like UFC Welterweight Champion Georges St. Pierre and former UFC Heavyweight Champion Brock Lesnar.

Athletes are ranked "according to their marketing potential over a three-year period" and the list "comprises the 50 athletes deemed by SportsPro to offer value for marketing money if signed today to a long-term global endorsement deal."

"The Spider," who currently holds the UFC middleweight title and hasn't lost in 13 fights under the Zuffa banner, crawled in at number 40.

Here's why, according to SportsProMedia.com:

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Having signed a long-term representation contract with high-profile soccer legend Ronaldo's sports marketing agency 9ine in February 2011, Silva's status in his native Brazil skyrocketed following a highly publicised win in theatrical style over celebrity fighter and fellow Brazilian Vitor Belfort at UFC 126.

Now, with the UFC’s aggressive expansion plans focusing on a return to Rio de Janeiro in August, Silva breaks into the rankings as a value-for-money athlete with a golden opportunity to cement his position as a home-grown hero in an enormous market, and a global superstar in a sport that is rapidly becoming one of the industry’s hottest new properties with broadcasters and sponsors alike.
So, I'm just wondering if you agree that over the next three years, Silva can be considered the most marketable MMA star in the world. Who can Zuffa make more money from?

Is the cash cow that is (was?) Brock Lesnar now less marketable? Has his illness, coupled with his failure to defend his heavyweight title against Cain Velasquez and subsequent ratings failure that is The Ultimate Fighter (TUF) 13 affected his draw?

What about St. Pierre?

He just sold out a 55,000 seat arena. He is just as dominant a champion in his division as Silva is at 185-pounds. He has the good looks, a down-to-earth personality and the physique of a dedictated athlete. But does his lack of killer instinct and his fight-to-not-lose tactics affect his draw?

Will someone like Jon Jones maybe replace Silva on this list next year?

If say Alistair Overeem wins the Strikeforce tournament and came to UFC and subsequently went on to win the division title, how marketable would he be?
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Old 05-24-2011, 06:53 AM   #2 (permalink)
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cheers for the post dude, +rep.

But seriously for the fastest growing sport in the world AS should be higher the guy is the GOAT for sure. Number 40 is a let down!
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Old 05-24-2011, 08:49 AM   #3 (permalink)
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cheers for the post dude, +rep.

But seriously for the fastest growing sport in the world AS should be higher the guy is the GOAT for sure. Number 40 is a let down!
I believe things will change draatically in 2-3 years time, once MMA gets even more rcognition world wide.

And MMA fighters will be higher in rankings like this one.
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Old 05-24-2011, 10:20 AM   #4 (permalink)
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Old 05-24-2011, 02:09 PM   #5 (permalink)
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Its nice to see Silva and MMA getting recognition here, but i have to disagree with the ranking. Looking at "marketing potential over the next three years", Anderson Silva may not even be fighting in three years. The man is still great but he is getting older and it's only a matter of time before his speed and reflexes slow down considerably. Not only that, but Silva himself has stated a desire to retire after a few more fights. A retired non-English speaking fighter does not sound marketable to me at all.

The one MMA fighter who REALLY belongs on this list instead of Silva is Jon Jones, and for many good reasons. First, Jon Jones is very young and hasn't even hit his prime yet. This means that his stock is likely to rise in the next three years whereas Silva's stock is as high as it can possibly be and will probably plummet in three years because he will retire. Secondly, Jon Jones has the Mike Tyson factor of being the youngest champion ever and having an aura of invincibility after completely demolishing every opponent placed in front of him.

Plus, MMA will be legalized in Jones' home state of New York within the next three years and theres nothing more marketable than a 23 year old English-speaking athletic black undefeated phenom champion fighting in Madison Square Garden while catching robbers and praising the Lord in humility.
Jones is the only fighter to get on Jay Leno, and his marketing potential in the U.S. - which is a bigger market than Brazil - far outweighs Silva's.
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Old 05-24-2011, 02:21 PM   #6 (permalink)
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Old 05-25-2011, 03:08 AM   #7 (permalink)
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That is how it goes with fighters usually. They don't become draws until they are past their prime guys like Tyson and GSP are rare exceptions where they became top draws in their sports at a young age.
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Old 05-25-2011, 06:30 AM   #8 (permalink)
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That is how it goes with fighters usually. They don't become draws until they are past their prime guys like Tyson and GSP are rare exceptions where they became top draws in their sports at a young age.
An old ass mike tyson right now is still a big draw. If mike tyson ever makes a comeback fight it will be huge. Gsp on the other hand is killing his stock dude needs a finish inside the octagon more than brock lesnar needs a clean bill of health.
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Old 05-25-2011, 10:07 AM   #9 (permalink)
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Imagine if Anderson never came to the UFC and Rich Franklin was still the MW Champ and P4P King of MMA, and still scoring that KO over Chuck, only a little earlier.
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Old 05-25-2011, 11:26 AM   #10 (permalink)
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GSP better be up there in the top 15 if Anderson is on that list. You don't get to be the first MMA athlete being sponsored by big time companies like Gatorade and UnderArmour by not being marketable.

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