UFC lands sponsorship deal with Edge Shaving Gel, including endorsements for fighters - MMA Forum - UFC Forums - UFC Results - MMA Videos
UFC The Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books. UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.

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post #1 of 1 (permalink) Old 05-24-2011, 04:53 PM Thread Starter
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UFC lands sponsorship deal with Edge Shaving Gel, including endorsements for fighters

One more step towards mainstream acceptance starts with more mainstream exposure for UFC.

That will come in the form of a recently announced sponsorship deal with Edge Shaving Gel, which will reportedly take effect in July of this year.

Sports Business Journal first reported the news and MMAPayout.com has more:

The signing of Edge gets the UFC in front of a broader audience as it will be in many retail stores. It also is a product used by many young males so the sponsorship makes sense for both parties. The brand activation will help the UFC introduce itself to consumers by the online and in-store promos. BJ Penn is a good pick for one of the UFC faces for this sponsorship as he is a very popular figure in the UFC and has crossover appeal. The sponsorship is another sign that the UFC is establishing itself as a valuable sports property.
The report states the sponsorship deal includes endorsements for five UFC fighters although it does not name which five. Care to guess who they will be? Penn seems like a natural fit, but who else?

MMA Mania

More of this to come?! LMAO...

There are a lot of bearded fighters in the UFC...we might have some epically funny moments to come!



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