One more step towards mainstream acceptance starts with more mainstream exposure for UFC.
That will come in the form of a recently announced sponsorship deal with Edge Shaving Gel, which will reportedly take effect in July of this year.
Sports Business Journal first reported the news and MMAPayout.com has more:
The report states the sponsorship deal includes endorsements for five UFC fighters although it does not name which five. Care to guess who they will be? Penn seems like a natural fit, but who else?
The signing of Edge gets the UFC in front of a broader audience as it will be in many retail stores. It also is a product used by many young males so the sponsorship makes sense for both parties. The brand activation will help the UFC introduce itself to consumers by the online and in-store promos. BJ Penn is a good pick for one of the UFC faces for this sponsorship as he is a very popular figure in the UFC and has crossover appeal. The sponsorship is another sign that the UFC is establishing itself as a valuable sports property.
More of this to come?! LMAO...
There are a lot of bearded fighters in the UFC...we might have some epically funny moments to come!