Tito Ortiz is the guy who truly turned me into a UFC fan. I remember when he had his TUF season with Shamrock (at least i think that's who it was?) before their rubber match and I respected Ortiz so much for his willingness to talk himself up and PROMOTE THE SPORT, which is exactly what the UFC needed in its infancy.
People look at Tito's antics and think that he's a bad person but really he's just hyping up the sport and it's partly thanks to him that the UFC is where it is today. Even Dana recognizes this which is why he pays Tito so much money and refused to cut him even after not winning a fight in 5 years.
The dude is a great guy, great personality, and still a good fighter. He fought a close fight with Machida and tried to push the action in that fight, he had a draw with Rashad Evans, had a close loss to Forrest and then Hamill, but the key is that all of these guys are great fighters and all the fights were CLOSE.
This is why i was shocked to see Tito as a +500 dog against Bader, and I strongly considered putting big money on him before i chickened out and put it on Leben and Cruz instead (who ended up winning anyway).