UFCThe Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books.
UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.
I wouldn't say Jones came across as humble in that video. When asked if he'd change his fighting style because Jackson has that one punch KO power, Jones said he was going to keep doing what he's doing, because he avoids getting hit (making Jackson's power a moot point).
I don't disagree with Jones, and I'm not suggesting what he said is arrogant... but that's not being humble.